As a top Florida public relations and digital marketing agency, at BoardroomPR we’ve had the privilege of working with incredible clients across several industries: real estate, law, finance, nonprofits, and beyond. Along the way, we’ve seen exactly what leads to strong, successful PR partnerships… and where things can get tricky.

If you’re thinking about hiring a PR firm (or want to get even more out of your current relationship), here’s an insider’s guide to what we wish every client knew:

• PR Isn’t Magic, It’s a Process

Many clients come in hoping for immediate media hits or viral moments. But effective PR is strategic, not spontaneous. It takes time to craft the right messaging, build media relationships, pitch thoughtfully, and create lasting buzz. Trust the process!

• We’re Strongest When We’re Partners, Not Vendors

The best outcomes happen when clients treat us as an extension of their internal team. Let us in on your wins, challenges, and plans early. The more we know, the better we can uncover angles, prepare for opportunities, and tell your story authentically.

• Clear Goals Make a Huge Difference

Are you aiming for media coverage? Thought leadership? Brand awareness? Lead generation? When clients clearly articulate their goals, it helps us build a smarter, more targeted strategy so we can measure success in ways that matter to you.

• Content is King, and You’re a Key Player

From executive interviews to company news updates, we need content and insights to fuel PR campaigns. As a Florida-focused video marketing and B2B agency, we encourage clients to share their expertise through blogs, videos, podcasts, and more, which multiplies exposure across different channels.

• Flexibility Beats Perfection Every Time

The media landscape moves fast, opportunities pop up and fall through daily. The clients who succeed are open-minded and willing to pivot, brainstorm new angles, and are quick to hop on breaking media opportunities. 

• Great PR Can’t Fix Bad Operations

PR can amplify your brand’s best qualities, but it can’t hide poor service, unhappy customers, or internal disorganization. Before you invest in BoardroomPR, make sure the foundation of your business is strong. 

• Chemistry Matters

You should like and trust your PR team. Find an agency whose style matches your company’s voice and whose team members feel like people you want to collaborate with. Great chemistry fuels better creativity, quicker communication, and a lot more fun along the way.

Choosing the right PR partner can take your brand to the next level… and the best partnerships are built on trust, teamwork and a little bit of patience.

At BoardroomPR, we’re passionate about helping good people and great companies shine. If you’re ready to explore what a true PR partnership looks like, we’re just a conversation away.

Lauren Berger

Account Director