Commercial real estate power broker Jaime Sturgis, Founder and CEO of longtime BoardroomPR client Native Realty, shared his perspective on important trends and issues facing South Florida – and the entire state – across multiple platforms. Sturgis was a recent guest on Florida Business Minds, a podcast produced by the publisher of South Florida Business Journal, and the subject of a “5 Questions” feature in national commercial real estate publication Commercial Observer. He also weighed in on Florida’s ongoing condominium challenges in a Bisnow piece examining the impact of key state compliance deadlines.

During the Florida Business Minds podcast episode, Sturgis and SFBJ editor-in-chief Mel Melendez discussed what inspired Sturgis to launch Native Realty, his role in shaping some of South Florida’s most popular urban core neighborhoods, the 2025 outlook for the region’s real estate market – and much more. Florida Business Minds features candid conversations with business leaders from the South Florida, Orlando, Tampa Bay and Jacksonville regions.

In the Commercial Observer “5 Questions” feature, Sturgis and reporter Jeff Ostrowski touched on which South Florida neighborhoods could follow the success of Fort Lauderdale’s Flagler Village, a popular area that Sturgis played a leading role in placemaking. Sturgis mentioned Studio City (formerly known as 13th Street) and Sistrunk as Fort Lauderdale neighborhoods to watch, as both are coming into their own through new investment and development activity. 

Bisnow reporter Chloe Gallivan interviewed Sturgis about the local implications of the Dec. 31, 2024 deadline for condo associations to either have fully funded reserves or provide a clear plan to reach fully funded status. Sturgis noted that condo owners in South Florida are still wrapping their arms around what the reserve deadline truly means for them while already dealing with major insurance, maintenance and finance issues.

“Before the deadline, Sturgis said [Native Realty’s] residential division was receiving four to six calls a week of people looking to sell their condos at what would have been a reasonable price if it weren’t for the circumstances,” Gallivan wrote. 

“A lot of those condos are selling for a fraction of what they would have just a couple years ago,” Sturgis told Gallivan, adding that banks are extremely reluctant to finance older condos due to the lack of necessary reserves, which greatly reduces the pool of possible buyers.

These media placements underscore how BoardroomPR’s Florida public relations agency leverage our media relationships to position commercial real estate clients as thought leaders on timely and relevant topics. BoardroomPR is proud to be the public relations, social media and integrated marketing partner of a diverse roster of distinguished real estate companies, including market-leading commercial real estate brokerages like Native Realty.

Eric Kalis

Senior Vice President