Social media never sits still. New features, formats, and trends continually shape how people connect with content and how brands can stand out. At BoardroomPR, our award winning social media marketing team makes it a priority to stay ahead of these shifts so our clients never fall behind. 

One of the newest Instagram trends is the 5120 x 1080 Reel. This ultra-wide video format is showing up across feeds, and it’s opening up fresh opportunities for brands to get creative.

What Is the 5120 x 1080 Trend?

Traditionally, Instagram Reels are made in a vertical 9:16 format, designed to fill the phone screen. The new 5120 x 1080 trend flips that idea on its head. Creators are now posting super-wide, cinematic-style clips that look different from anything else in the feed.

By zooming out, brands and creators are creating videos that feel fresh, immersive, and unexpected. It’s the kind of content that makes you pause mid-scroll, which is exactly the point!

Why It Works

Part of successful social media marketing is knowing how to create buzz. Instagram is full of similar-looking videos, so when something stands out visually, people notice. The wide format instantly looks unique, leading to higher engagement.

Here’s why this trend has staying power:

• It grabs attention: The format is different from the usual full-screen Reels, so it naturally draws the eye.
• It looks cinematic: The aspect ratio gives a movie-like look, making even simple clips feel more polished.
• It encourages creativity: There’s more space to play with visuals like panning shots or group videos.

Making the Trend Work for Your Brand

Trends are only powerful when they’re used with purpose. Our BoardroomPR Florida social media team knows how to take creative ideas, like the 5120 x 1080 format, and turn them into meaningful results. Whether it’s showcasing your brand personality, highlighting key moments, or sharing exciting announcements, the right strategy makes all the difference. 

The 5120 x 1080 trend is a perfect example of how social media marketing isn’t just about posting consistently; it’s about posting smart. By leveraging trends in ways that make sense for your brand, you can stand out in crowded feeds and keep your audience coming back for more.

Ready to Try It?

Want to make trends like 5120 x 1080 Reels work for your brand? Our Florida-based social media team at BoardroomPR can help you not only stay current but stay ahead. Whether it’s crafting creative campaigns, building engagement, or experimenting with the newest formats, we’re here to guide you every step of the way.

Lindsey Robison

Social Media Specialist