In today’s digital age, nearly everything is online—news, shopping, dining and even real estate. While the idea of closing a multimillion-dollar property sale through an Instagram DM might seem far-fetched, social media has proven to be a powerful tool for realtors. It allows agents to build personal brand awareness, promote listings and educate their audience on the neighborhoods and markets they specialize in.

While many realtors didn’t enter the industry with plans to delve into social media marketing, in today’s market, a strong online presence is essential to building a successful business.

BoardroomPR Social Media Manager Andrea Ugarte and Digital Account Executive Amanda Gordon recently led a social media workshop at One Hollywood Residences, bringing together top South Florida brokers to learn strategies to maximize their online impact and stay competitive in the digital space.

Here are three key takeaways from the workshop to help you get started or refine your approach to social media.

1. Identify Your Target Audience: Understanding your audience is crucial. Knowing who you want to reach and what they are interested in helps guide you in creating content that resonates and drives engagement. 
2. Craft Scroll-Stopping Content: With more than 95 million photos and videos shared on Instagram every day, making your content stand out is key. Consider the following strategies:
   • Visual consistency: Use cohesive design, colors, fonts and branding to make your content recognizable and identifiable with your brand.
   • Engaging storytelling: Break down complex topics or tell a narrative through carousel posts or Instagram Reels. Avoid overwhelming your audience with too much information in a single graphic or caption.
   • Provide value: Share educational or entertaining content that motivates your audience to follow, save or share. Consistently valuable content keeps your audience coming back for more.
3. Build Authentic Engagement that Turns Followers into Clients
   • Show your authentic self: Be relatable, conversational and let your personality shine. Don’t worry about being perfectly polished on camera, the first take was probably perfect!
   • Be responsive and personable: Reply promptly to comments and DMs and engage with relevant accounts and client content. This demonstrates attentiveness and builds trust.

In real estate, social media is no longer optional; it’s critical to growing your business. By understanding your audience, creating compelling content, and fostering authentic engagement, realtors can turn online presence into tangible results. With the right strategy, your posts can do more than attract likes; they can drive connections, build credibility and, ultimately, generate sales.

As a leader in commercial and residential real estate marketing, BoardroomPR helps brokers and developers maximize their impact online and stand out in a competitive market. Contact us to learn how we can elevate your social media strategy and transform your posts into profits.

Amanda Gordon

Digital Account Executive