In our fast-paced digital landscape, brands must evolve to stay relevant. If your content feels repetitive, engagement is declining, or your brand no longer resonates with your audience, it might be time for a brand refresh.

Recognizing When It’s Time for a Glow-Up

BoardroomPR’s award winning Social Media Team understands that even the most successful marketing can start to feel outdated. Some telltale signs that your brand needs a refresh include:

• Declining social media engagement and website traffic
• Inconsistent branding across platforms
• Shifting audience demographics or preferences
• Content that no longer aligns with your brand’s mission or goals

Before & After Look

One recent project completed by BoardroomPR’s skilled team involved a vibrant apartment community social media campaign in Miami. While the property offered premium amenities and a prime location, the brand’s content had become repetitive, and engagement had plateaued. To revitalize its image and boost visibility, we implemented a strategic brand glow-up.

A crucial element of the refresh was reworking the social media feed to create a more engaging, visually appealing experience.

Before: Although the previous feed featured great property highlights, it lacked a cohesive visual identity and engaging storytelling elements. The content primarily focused on static property images with minimal lifestyle integration, leading to lower engagement and a lack of differentiation from competitors.

After: The refreshed feed now showcases a vibrant, community-focused aesthetic with engaging visuals, lifestyle content, and dynamic storytelling. By integrating high-quality photography, strategic color schemes, and interactive elements, the social presence better reflects the brand’s personality and appeal.

Key Factors in a Successful Brand Refresh

Beyond just social media updates, a comprehensive refresh includes refining every visual and messaging aspect of your brand. Cohesive branding is essential—ensuring colors, fonts, and graphics align across all platforms creates a strong, recognizable identity.

A brand refresh is also an opportunity to redefine your target audience and develop content buckets that cater to their interests. By segmenting content into categories such as lifestyle, community highlights, resident stories, and local events, brands can maintain a dynamic and engaging presence.

Is It Time for Your Brand to Evolve?

If your brand feels stagnant, a refresh can enhance its impact, attract new audiences, and maintain long-term relevance. At BoardroomPR, our digital marketing and branding experts are ready to help your business stand out in a crowded market.

Ready for a refresh? Let us give your brand a facelift.

Lindsey Robison

Social Media Specialist