By leveraging the power of media, online platforms and personalized communications, law firms can stay competitive and successfully grow their practices. In today’s highly competitive legal landscape, effective promotion is essential for law firms looking to stand out from the competition. Whether you’re a solo[...]
Read moretag archive: digital marketing.
Mastering Effective Media Relations
October 22, 2024
Beyond writing press releases, top PR agencies like BoardroomPR build strong relationships with members of the media and know when and how to pitch stories and strategically position clients to maximize visibility. Most people believe public relations professionals sit around writing press releases all day. While writing plays a huge part in[...]
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B2B ≠ B2Boring: How to Make B2B Marketing Stand Out
October 7, 2024
In a digital landscape oversaturated with B2B marketing content, standing out from the “crowd” is more important than ever. According to research by Alan, 82% of business decision-makers consider B2B marketing boring, predictable, and repetitive—but it doesn’t have to be that way. A single person consumes more[...]
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You don’t need the words “SEO Expert” in your job title for Search Engine Optimization to be an important part of your job. Mastering Search Engine Optimization (SEO) is essential for communications professionals, content creators and marketers who want to make their efforts go further.[...]
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5 Benefits of Email Marketing
August 21, 2024
What is an Eblast and Why Do You Need It? In the ever-evolving world of digital marketing, an eblast stands out as a powerful tool for reaching your audience directly and effectively. But what exactly is an eblast? An eblast, or email blast, is a targeted email[...]
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Let’s face it–social media feeds are overflowing with redundant content. Stock photos, predictable messaging, and endless algorithms vying for our attention. It’s undoubtedly become a challenge for brands to stand out amongst their followers. But what if the secret weapon to cut through the noise[...]
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Since the early days of the internet, blogging has completely transformed from a platform for sharing personal stories into a powerful business tool. It’s not just important—it’s essential for any comprehensive marketing strategy, legal or otherwise. Here, I’ll break down why blogging has become a[...]
Read moreTake Your Content to New Heights
May 13, 2024
Video marketing remains king on social media, continually proving itself as the most effective method for showcasing brands. That said, why not take it to a new level? As we continue to innovate in 2024, marketing strategies are shifting to embrace more dynamic and engaging tools. One[...]
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How Legal Marketers Can Harness the Power of AI
April 4, 2024
Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how Florida legal marketers can harness AI. There are many reasons to incorporate these online tools, but also a few disadvantages to[...]
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How to Master Facebook and Instagram Ads in 2024
January 24, 2024
The digital marketing landscape is always shifting. Once you think you’ve mastered your Facebook and Instagram ad strategy, the goalposts are moved. But don’t worry, we’re here to lay out the latest best practices for Facebook and Instagram ads to help you navigate these social[...]
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