Let’s face it–social media feeds are overflowing with redundant content. Stock photos, predictable messaging, and endless algorithms vying for our attention. It’s undoubtedly become a challenge for brands to stand out amongst their followers. But what if the secret weapon to cut through the noise[...]
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January 24, 2023
Since the beginning of 2022, with the takeover of TikTok and Instagram reels, more and more social media algorithms are favoring video content for engagement & views. This is why video should be your main content source for 2023. According to the Content Marketing Institute’s[...]
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August 29, 2022
With the Population’s attention span dwindling, the battle of the century is, by no surprise, that short-form videos have dominated the social media world. TikTok’s fast and steady growth inspired other platforms such as Meta’s Facebook and Instagram to take on similar media formats, resulting[...]
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June 20, 2022
If imitation is the ultimate form of flattery, then Facebook is trying hard to be like its social media competitors instead of standing out on its own. I’m talking about Facebook vs. TikTok. As a Facebook user you’ve probably noticed that not only has Facebook added[...]
Read moreApril 29, 2022
Everyone is on social media. Well, almost everyone. According to a recent study, as of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms monthly. That’s 4.48 billion people who you could[...]
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October 24, 2021
The lockdowns initiated by Covid-19 in 2020 completely reshaped social media usage, behaviors and trends across the globe. This shift continued well into 2021 and social media experts are predicting which digital elements are going to play a part in shaping social media marketing trends[...]
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