Let’s be real: speaking on camera can feel uncomfortable. Even if you know your stuff, the moment that little red light turns on, it’s like your brain forgets how words work. Trust me, as a professional Florida videographer, I know. I’ve been there. 

I spent four years as a TV news reporter in multiple markets across the country. What did I learn? Confidence on camera isn’t about being flawless. It’s about getting out of your head, focusing on your message, and letting your expertise shine through.

That confidence matters when you’re promoting a brand or service through multimedia marketing. Your audience wants to see you, not the overly filtered, overly rehearsed version. Video is the fastest way to connect and build trust. 

You don’t need fancy gear or a media coach. These five easy habits can make you look like a natural.

• Speak to the camera like it’s your best friend: Don’t perform. Just speak. Pretend you’re FaceTiming someone who’s totally in your corner—your favorite client, your coworker, your mom. The lens isn’t judging you. It’s rooting for you. The more you picture speaking to a real person, the more natural you will sound.

• Use your body: Energy matters more than polish. Move your hands. Shift your stance. Use facial expressions. People watch with their eyes as much as they listen with their ears. Stiff posture and frozen arms send the wrong message. Movement makes you look alive and engaged.

• Practice with a friend: Do you want to stop feeling awkward? Get a buddy and hit record. Loosen up together. Laugh at your bloopers. Shake it out before filming. The goal isn’t perfection—it’s progress. When you make it fun, you make it stick.

• Keep it simple: You don’t need a script, but you do need a plan. Take some time to jot down three bullet points:

Hook – Story – Close.
That’s your structure. Determine what you’re going to discuss, share a quick example, and wrap it with a clear takeaway. Social media content should be quick and punchy—don’t overthink it.

• Keep showing up: That nervous energy doesn’t mean you’re bad on camera. It means you care. The key is repetition. Watch yourself back, tweak, and try again. Every take builds confidence. The more consistent you are, the better results you’ll see.

Whether you’re building a brand or launching a campaign, getting on camera doesn’t have to be scary. With a few simple mindset shifts, you’ll be surprised how quickly you start to feel like yourself.

Do you want help building on-camera confidence for your team or your brand? That’s what we do. From social-first storytelling to full video production, BoardroomPR helps you not just show up—but stand out.

Veronika Vernachio

Creative Director/Multimedia