You don’t need the words “SEO Expert” in your job title for Search Engine Optimization to be an important part of your job. Mastering Search Engine Optimization (SEO) is essential for communications professionals, content creators and marketers who want to make their efforts go further.[...]
Read moreposts by: Mara Gordon.
A Blog About Blogging: 7 Reasons Why It’s Important
April 23, 2024
Blogging has come a long way from a place to share personal musings to a powerful tool for businesses to engage, inform and inspire their audiences. Here are seven reasons why blogging is not just important, but indispensable to your marketing strategy. Building Authority and[...]
Read moreHarnessing the Power of AI Tools for Effective PR Campaigns
January 4, 2024
In the fast-paced world of public relations, staying ahead of the curve is essential for success. Recently, Ashley Kearns, our award-winning social media director, and I had the opportunity to share insights and strategies with a group of public relations professionals from the Gold Coast Public Relations[...]
Read more4 Ways Marketing Pros Can Use AI Tools like ChatGPT and Bard
October 20, 2023
4 Ways Marketing Pros Can Use AI Tools like ChatGPT and Bard AI, AI, AI – seems like it’s all we’ve been hearing and reading about lately. But if you’re a marketer or a public relations professional, you know how powerful these tools are to help[...]
Read moreFacebook Users: Major Changes Are Coming Your Way
June 20, 2022
If imitation is the ultimate form of flattery, then Facebook is trying hard to be like its social media competitors instead of standing out on its own. I’m talking about Facebook vs. TikTok. As a Facebook user you’ve probably noticed that not only has Facebook added[...]
Read moreLinkedIn Lovers, Give Twitter a Chance with Twitter for Professionals
February 24, 2022
If you’re not a celebrity, athlete, sports organization, retailer, major brand or influencer you might think there’s no point in using Twitter other than for your daily catch-up scroll to find out what your favorite person or brand Tweeted about lately. But rejoice, because whether[...]
Read moreInstagram: 3 Major Changes to Know About Right Now
November 4, 2021
Instagram has gone through its fair share of changes, additions and subtractions – some welcomed and others not so much. But with every change, we’ve adapted and made it fit into our social media strategy. Here are three major Instagram changes you need to know about right now. 1. You get a link[...]
Read more