posts by: Mara Gordon.

In digital marketing, every click counts and so does where it leads. You can spend hours crafting the perfect ad creative, targeting the right audience and fine-tuning your bidding strategy, but if users land on a generic homepage, all that effort can go to waste.[...]

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Why Every Ad Campaign Needs a Custom Landing Page | BoardroomPR

When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional. As[...]

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It already seems like so much has happened this year, and we’re not even halfway through! Fortunately, or unfortunately, the ever-changing digital marketing landscape is no exception to constant change. As experienced Florida digital marketers, we are seeing  rapid changes in the marketplace ranging from a lot more AI-driven content and first-party data requiring businesses to adapt their campaigns. Here’s a look at 5 digital marketing[...]

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Blogging has come a long way from a place to share personal musings to a powerful tool for businesses to engage, inform and inspire their audiences. Here are seven reasons why blogging is not just important, but indispensable to your marketing strategy. Building Authority and[...]

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In the fast-paced world of public relations, staying ahead of the curve is essential for success. Recently, Ashley Kearns, our award-winning social media director, and I had the opportunity to share insights and strategies with a group of public relations professionals from the Gold Coast Public Relations[...]

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If imitation is the ultimate form of flattery, then Facebook is trying hard to be like its social media competitors instead of standing out on its own.  I’m talking about Facebook vs. TikTok.   As a Facebook user you’ve probably noticed that not only has Facebook added[...]

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