Entries tagged with “Social Media”.


by Michelle Friedman

When do the off-duty actions of an employee affect the reputation of the leader of the company? When you lead one of the most recognized, most profitable organizations in the world and multiple star athletes get caught in abuse scandals, then you certainly have reason to worry. NFL Commissioner Roger Goodell has reason to worry.

Ray Rice Press Conference

In the past few weeks, athletes Ray Rice and Adrian Peterson have tied themselves up in domestic and child abuse scandals and have dragged Goodell and the entire league into a pit of criticism. Not long after video footage leaked showing Rice punching his then fiancé, news surfaced that Peterson hit his young son with a tree branch as form of punishment.

Fans and critics alike are questioning Goodell’s handling of the Rice situation and many are calling for his resignation and using #BoycottNFL on social media. Now, with the additional abuse case, Goodell’s every action will be under a microscope. What could Goodell have done to avoid this crisis to begin with? (more…)


by Don Silver

Social media is a great way to build your brand and increase your company’s visibility. Many companies such as Taco Bell, Old Spice and DiGiorno like to have fun with social media and interact with their customers and followers via Twitter. Brands tend to comment on trending topics and use popular hashtags, but it is important the companies and their social media experts understand and pay attention to what the hashtags really mean in order to avoid a PR disaster.twitter pizza

DiGiornio Pizza recently piggybacked on the trending topic of Ray Rice’s domestic abuse scandal using Twitter – and did so in order to promote its pizza.

What DiGiornio did wrong was big – the tweet completely missed the point of the hashtag. Rule number one – know what you are responding to.

What DiGiorno did right was everything else –following up carefully, personally, apologetically and honestly. Mistakes happen – correcting them is excellent crisis management.

Local companies as well as national ones can learn from DiGiorno’s error – don’t make the same mistake. More importantly, everyone can learn from the company’s response –by owning up to its error, and taking the high road, it will be back to fun, interesting tweets soon.

Click here to see how DiGiorno’s tweet caused an image problem and how they appropriately responded to the issue.


by Caren Berg

The Ice Bucket Challenge went viral like no other individual fundraiser generating more than $100 million for ALS – Amyotrophic Lateral Sclerosis – also known as Lou Gehrig’s disease. It was a great coup – the public relations equivalent of lightning in a bottle.icebucket

What follows will be equally important – how does ALS make that record shattering fundraising meaningful to the public who made all that money possible?
Media relations and full scale PR for non-profits is an important function of public relations agencies. Charitable organizations need to stay top of mind, not only to continue their pursuit of important donations, but to make sure donors know their money is spent wisely. The Ice Bucket Challenge Money is going to be a great benefit to the ALS organization – and hopefully for patients and their families that a cure, or some relief is on the horizon. (more…)


By Julie Talenfeld

The series finale of How I Met Your Mother was barely rolling its final credits when Twitter erupted with commentary. Using the hashtags #HIMYM or #HIMYMfinale, millions of viewers unleashed their anger and frustration in the form of even millions more tweets over the portrayal of the death of one of the characters.himym

As with almost any form of marketing, getting noticed on Twitter is about being indispensable, irreplaceable and irresistible. Truth is, becoming an online brand is no easy process. But you don’t need the nine-year run of #HIMYM to make it happen either.The eruption – a phenomenon called “trending” in social media jargon – is akin to hitting pay dirt in the twitterverse. On Twitter, celebrities and South Florida business owners alike strive for that kind of attention. (more…)


blog 1

Google exhibited creativity in 2008 when it debuted Google Friend Connect, a set of social networking tools that were easily embedded in websites and blogs. People could sign into a site using Google to take surveys, interact with other users, and do a little business — all in a comfortable setting.

In essence, your website or blog could become an online hangout without special software. Visitors, especially those inside the Google-sphere, could seamlessly share interests and information without any heavy lifting from webmasters.

The concept didn’t – pardon the pun – connect with online users and website developers, so in November 2011, Google announced that the service would be turned off at non-blogging sites in March 2012. Only Google’s Blogger continued to support the tools.

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Boardroom’s COO Don Silver was featured in the October 2013 issue of the Broward County Bar Association’s publication, the Barrister, for his advice on how to best utilize social media to enhance a legal practice.

Read the entire article here: October 2013 Barrister Don Silver


By Don Silver

While the Boardroom Communications team is pro-social media, we do realize that there are risks involved in participating in it.

Here are three challenges and how to handle them:

1. You don’t have a social media policy in place.

Social media mistakes made by your employees can have a very real (negative) impact on your business. You may remember, back in April, 2009, when two employees at a Dominos Pizza Conover N.C. franchise uploaded a video to YouTube of themselves doing disgusting things to a sandwich before it went out on delivery.

According to an article on American Express Open Forum by Anthonia Akitunde, that video may have led to company revenues reportedly slipping 1 to 2 percent that quarter.

While many large companies, such as Sprint and HP, have created social media training programs, many smaller companies don’t have social media policies in place.

What should you include in your social media policy? At a minimum, you should cover the “5 Rs of social media,” described by Jeanne Meister in a Forbes article: (more…)


Cantor Mark Goldman of Temple Kol Ami Emanu-El in Plantation, Florida is the first openly gay man elected president of the American Conference of Cantors. As something of a pioneer, he spoke with the Miami Herald’s Steve Rothaus on the important issues of religion, homosexuality, the future of Judaism and their impact on the Jewish community.


Facebook recently listed a job opening for a political outreach manager in Washington D.C. to “manage and execute relationships with governments, politicians, and political influencers on how to best use Instagram.” This most likely stems from what ABC News reported in April – an increasing number of politicians are using the social media tool to post everything from pictures with babies (because a good baby photo never hurt anyone’s campaign) to personal shots of ring a social media manager.

Here lies a major problem – a social media manager might find difficulty in maintaining a genuine-looking account because he or she is pretending to be the candidate or owner. The key is training the manager in the brand’s philosophy and history of the company so he or she knows what is appropriate to post. The key is immersing followers into the brand and that can’t happen if the social media manager doesn’t know the brand entirely. food and pets.

The job listing demonstrates that, with 130 million users, Instagram has proven to be as effective as Youtube, Facebook and Twitter in the marking sphere. Politicians and campaigns aren’t the only professionals using Instagram – b2b firms, restaurants, professional sports teams and luxury brands have established followings as well.

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Public relations practitioners don’t necessarily slow down because the mercury reaches the 90s.  A crisis can happen any time.  Newspapers still print every day.  6:00 news needs content.  Websites and blogs need updating.

But, if you are lucky enough to experience the dog days of summer, make the most of it.  There are numerous things to do to prepare for the busy fall and to use time wisely in the summer.

1)      Study editorial calendars.  Many monthly publications publish double issues in the summer, but come September, they are back on schedule. Start pitching today for fall issues.

2)      Think ahead.   The rest of the year is filled with holidays so writers, reporters and producers will frequently look for seasonal stories.  If your clients have some way to tie into Columbus Day or Veteran’s Day, the Jewish High Holidays and of course, Thanksgiving and Christmas, figure out the connection now.  Make it compelling – you have the time.

3)      Update the website. Check out your clients’ websites, and check out your own.  Is it up to date?  Have you removed stories that really aren’t relevant?  Have you corrected any mistakes?  Websites are always works in progress – now is the time to make progress.

4)      Create or revise your action plan.  Too often, the action plan developed at the start of the calendar year is no longer pertinent.  Take a look at your plan and cross off what you’ve already achieved.  Add new ideas that have sprung up.  Check in with your clients on their wish lists.   Make your action plan your blueprint for success in the coming months.

5)      Clean up.  Empty out your files, clean your desk drawers and surfaces, toss away old papers, mail, magazines.   Clean out your e-mail, trash your deleted correspondence, move ancient cyber files to another drive.  You’ll find the experience cathartic.   Your office space will also be more inviting to work in and your computer could even be more efficient.

6)      BlogBlogging increases your search engine optimization (SEO) so the more you add, the higher the ranking will be of your website or your clients.  A blog today will make a difference right away.

That’s what we’re doing here at Boardroom Communications!