Entries tagged with “Social Media”.


By Julie Talenfeld

The series finale of How I Met Your Mother was barely rolling its final credits when Twitter erupted with commentary. Using the hashtags #HIMYM or #HIMYMfinale, millions of viewers unleashed their anger and frustration in the form of even millions more tweets over the portrayal of the death of one of the characters.himym

As with almost any form of marketing, getting noticed on Twitter is about being indispensable, irreplaceable and irresistible. Truth is, becoming an online brand is no easy process. But you don’t need the nine-year run of #HIMYM to make it happen either.The eruption – a phenomenon called “trending” in social media jargon – is akin to hitting pay dirt in the twitterverse. On Twitter, celebrities and South Florida business owners alike strive for that kind of attention. (more…)


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Google exhibited creativity in 2008 when it debuted Google Friend Connect, a set of social networking tools that were easily embedded in websites and blogs. People could sign into a site using Google to take surveys, interact with other users, and do a little business — all in a comfortable setting.

In essence, your website or blog could become an online hangout without special software. Visitors, especially those inside the Google-sphere, could seamlessly share interests and information without any heavy lifting from webmasters.

The concept didn’t – pardon the pun – connect with online users and website developers, so in November 2011, Google announced that the service would be turned off at non-blogging sites in March 2012. Only Google’s Blogger continued to support the tools.

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Boardroom’s COO Don Silver was featured in the October 2013 issue of the Broward County Bar Association’s publication, the Barrister, for his advice on how to best utilize social media to enhance a legal practice.

Read the entire article here: October 2013 Barrister Don Silver


By Don Silver

While the Boardroom Communications team is pro-social media, we do realize that there are risks involved in participating in it.

Here are three challenges and how to handle them:

1. You don’t have a social media policy in place.

Social media mistakes made by your employees can have a very real (negative) impact on your business. You may remember, back in April, 2009, when two employees at a Dominos Pizza Conover N.C. franchise uploaded a video to YouTube of themselves doing disgusting things to a sandwich before it went out on delivery.

According to an article on American Express Open Forum by Anthonia Akitunde, that video may have led to company revenues reportedly slipping 1 to 2 percent that quarter.

While many large companies, such as Sprint and HP, have created social media training programs, many smaller companies don’t have social media policies in place.

What should you include in your social media policy? At a minimum, you should cover the “5 Rs of social media,” described by Jeanne Meister in a Forbes article: (more…)


Cantor Mark Goldman of Temple Kol Ami Emanu-El in Plantation, Florida is the first openly gay man elected president of the American Conference of Cantors. As something of a pioneer, he spoke with the Miami Herald’s Steve Rothaus on the important issues of religion, homosexuality, the future of Judaism and their impact on the Jewish community.


Facebook recently listed a job opening for a political outreach manager in Washington D.C. to “manage and execute relationships with governments, politicians, and political influencers on how to best use Instagram.” This most likely stems from what ABC News reported in April – an increasing number of politicians are using the social media tool to post everything from pictures with babies (because a good baby photo never hurt anyone’s campaign) to personal shots of ring a social media manager.

Here lies a major problem – a social media manager might find difficulty in maintaining a genuine-looking account because he or she is pretending to be the candidate or owner. The key is training the manager in the brand’s philosophy and history of the company so he or she knows what is appropriate to post. The key is immersing followers into the brand and that can’t happen if the social media manager doesn’t know the brand entirely. food and pets.

The job listing demonstrates that, with 130 million users, Instagram has proven to be as effective as Youtube, Facebook and Twitter in the marking sphere. Politicians and campaigns aren’t the only professionals using Instagram – b2b firms, restaurants, professional sports teams and luxury brands have established followings as well.

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Public relations practitioners don’t necessarily slow down because the mercury reaches the 90s.  A crisis can happen any time.  Newspapers still print every day.  6:00 news needs content.  Websites and blogs need updating.

But, if you are lucky enough to experience the dog days of summer, make the most of it.  There are numerous things to do to prepare for the busy fall and to use time wisely in the summer.

1)      Study editorial calendars.  Many monthly publications publish double issues in the summer, but come September, they are back on schedule. Start pitching today for fall issues.

2)      Think ahead.   The rest of the year is filled with holidays so writers, reporters and producers will frequently look for seasonal stories.  If your clients have some way to tie into Columbus Day or Veteran’s Day, the Jewish High Holidays and of course, Thanksgiving and Christmas, figure out the connection now.  Make it compelling – you have the time.

3)      Update the website. Check out your clients’ websites, and check out your own.  Is it up to date?  Have you removed stories that really aren’t relevant?  Have you corrected any mistakes?  Websites are always works in progress – now is the time to make progress.

4)      Create or revise your action plan.  Too often, the action plan developed at the start of the calendar year is no longer pertinent.  Take a look at your plan and cross off what you’ve already achieved.  Add new ideas that have sprung up.  Check in with your clients on their wish lists.   Make your action plan your blueprint for success in the coming months.

5)      Clean up.  Empty out your files, clean your desk drawers and surfaces, toss away old papers, mail, magazines.   Clean out your e-mail, trash your deleted correspondence, move ancient cyber files to another drive.  You’ll find the experience cathartic.   Your office space will also be more inviting to work in and your computer could even be more efficient.

6)      BlogBlogging increases your search engine optimization (SEO) so the more you add, the higher the ranking will be of your website or your clients.  A blog today will make a difference right away.

That’s what we’re doing here at Boardroom Communications!


Recently, Mark Cuban made a statement that enraged many in the business community.

During a June 14, 2013 interview on Bloomberg Television’s “Street Smart,” entrepreneur Mark Cuban discussed the U.S. economy and starting a business with Trish Regan.

At one point, Regan mentioned to Cuban that “it’s hard to get a loan right now for a small business owner …. or you’re trying to come up with an idea. How do you get the capital to start that business?”

Cuban responded with, “First of all, if you’re starting a business and you take out a loan, you’re a moron.”

That controversial line has been repeated and often heatedly debated in many media circles, especially social media.

The P.R. Verdict

Whatever your feelings about Cuban’s comment, one thing is for sure:  from a South Florida P.R. pro’s perspective, Cuban’s comment was a win, for three important reasons:

1. This comment, while controversial, is in line with Cuban’s colorful, aggressive image. The public has come to expect Cuban’s larger-than-life persona, and he did not disappoint. With his hand in so many business ventures, a strong image is something that Cuban continually needs to reinforce.

2. Cuban’s comment is a classic example of using controversy to generate a media firestorm. The P.R. world loves controversy, when used appropriately. In fact, it wouldn’t surprise us if Cuban (or his P.R. team) came up with this line and was just waiting for the right time to insert it into the interview. We’re sure he was well aware of the controversy it would create.

3. The conversation that Cuban started was an important one. In an uncertain economy, businesses of all sizes are trying to figure out next steps. The depth and breadth of conversations that Cuban started is amazing. Chances are, you’ve probably heard about Cuban’s comment, and you have an opinion, one that you may have shared with others. A quick Google search on Cuban’s comments shows a large number of spin-off articles, interviews and mentions.

Unlike other well-known personalities who have made controversial comments, we’re sure Mark Cuban will be just fine, and more powerful than ever.

What do you think about Cuban’s comment?


By Don Silver

LMA and AMA joined together last night in the Fort Lauderdale offices of Fowler White Boggs to present a roundtable discussion on intellectual property issues impacting marketers. The three-member panel of attorneys did not disappoint.

Led by Board certified intellectual property attorney Sam Lewis of Feldman Gale, and legal panelists Neil Kodsi and David Barman, the panel discussed everything from sharing articles on Facebook to the use of stock photography on websites.

Everything grew silent when we learned about aggressive copyright and trademark trolls using advanced tools to identify those who are infringing on their clients’ intellectual property rights.  Many learned have been infringing without knowing it.

Sharing articles, social media and blog posts using “share” buttons is perfectly alright, but copying and pasting the same copy is not.  Photos and images are probably the most infringed intellectual property.  Many web developers find images online without paying for them and eventually get caught.  Getty Images was cited as the most aggressive enforcer.

What’s typical, you receive a certified letter from a law firm demanding you remove an image or article from your website, seeking monetary damages ranging from $500 to millions.  Many think they are in the clear because they left the image selection to their web developers.  Wrong!  You are all in it together.  Anyone in the chain of evidence can be held responsible.  So, why are so many companies paying the money to settle these claims?  It’s because the minimum cost (per side) to litigate intellectual property claims exceeds $200,000.

The only consensus in the room was, that we need to plan more programs that will help South Florida’s corporate and legal marketers avoid costly intellectual property infringement claims.

Boardroom Communications is proud to support the Legal Marketing Association– to learn more about the LMA and its programming, please contact Boardroom Vice President Jennifer Clarin.


South Florida Luxury Guide hit the newsstands with its May issue and Boardroom client Marina Palms had an entire page spread on its sales center grand opening party!

The magazine showcased 10 photos from the event featuring party guests and the newly opened 10,000 square-foot sales center containing a full-size unit complete with furnishings by Steven G.

Throughout the evening, more than 800 guests came to enjoy the festivities.

South Florida Luxury Guide was among the event’s generous sponsors.

Once completed, Marina Palms Yacht Club & Residences will be the first luxury high-rise project and full-service marina/yacht club development in Miami-Dade County in more than 20 years. Developed by affiliates of The DevStar Group and The Plaza Group, the two residential towers each will have 25 floors with a combined 468 condo units. The marina and yacht club will offer concierge service and 112 slips with mooring for yachts in excess of 90 feet.