You’re scrolling through LinkedIn. A perfectly polished executive appears on your screen. Perfect lighting. Clear delivery. No hesitation. You assume it’s real. But it’s not. It’s an AI avatar. 

And chances are; you’ve already watched dozens of them without realizing it. 

Behind the scenes, brands are quietly shifting how they produce video, replacing traditional shoots with digital versions of themselves that can work 24/7. With platforms like HEYGEN and VEED, creating lifelike avatars is no longer experimental. For content teams, that’s a breakthrough. For brand trust? It raises important questions. 

Because when technology can replicate you perfectly, what actually makes you… you? That’s what smart marketers need to think about next. 

Why AI Avatars are everywhere  

AI avatars solve some of the biggest pain points in content creation:  

• No more camera anxiety
• No reshoots 
• No hair, makeup, or lighting setup 
• No scheduling delays
• No burnout from constant filming  

Here’s the problem. AI avatars are designed to be flawless. And that’s exactly what makes them dangerous. When everything looks polished, nothing stands out.  

Audiences today are highly trained to spot automation. If your video feels scripted, sterile, or overly produced, they won’t consciously analyze it; they’ll just scroll. Because people don’t connect with perfection. They connect with authenticity.  

Even in an AI-driven world, human energy still matters. The videos that perform best are still the ones that feel natural, conversational, and emotionally real. Trust is built when audiences feel like they’re hearing from a real person. AI avatars should extend your voice but not replace it. With any AI, look at it as a tool to expand performance but not drive it.  

If you’re going to use an avatar, especially one modeled after yourself, here’s how to do it right.

1. Use Your Real Voice and Personality  

Don’t write “AI scripts.” Write how you talk. Your cadence, tone, humor, and phrasing are what make you recognizable. If your avatar sounds like everyone else, you’ve already lost.

2. Mix AI With Real Content  

Use the avatars for certain series but make sure to incorporate real footage of the team within the video to make it feel more than just an avatar speaking. This keeps your brand human.  

3. Treat Your Avatar Like a Brand Asset  

If you’re creating an avatar of yourself, that is your brand. Protect it.

• Maintain visual consistency
• Update it as you evolve
• Control where it appears
• Keep messaging aligned  

AI avatars are powerful, but they’re not a shortcut to connection. Your audience doesn’t want a perfect digital version of you. Used correctly, avatars become an extension of your brand. Used poorly, they become white noise. The difference is strategy.

At BoardroomPR, we specialize in Digital PR, Social Media Marketing, Video Production and Content Management to help companies enhance their brand’s presence. We develop and implement tailored strategies that focus on the details that matter, ensuring your communications are effective, authentic, and engaging. 

Contact us to learn more about our integrated marketing and communications services, including online reputation management and crisis management. Call us at 954-370-8999.  

Veronika Vernachio

Creative Director/Multimedia