Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this two-part series, we share our firsthand experiences as experienced Florida public relations executives and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.

Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this two-part series, we share our firsthand experiences as experienced Florida public relations executives and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.

Before you get started, take a moment now to check your LinkedIn profile to ensure everything is up to date.

Types of Groups

Whether you are looking to build relationships within your field or expand your reach, there are various networking groups to consider. Understanding the different types of groups and how to engage with them can significantly expand your professional network.

• Industry-Specific Groups: These include organizations that focus on advancing your career and skillset within your specific industry or profession. They offer valuable events, conferences and seminars that enable you to network with professionals who share your career goals and interests.
• Business and Civic Organizations: These groups are often geared toward business owners, entrepreneurs and community leaders looking to strengthen their local business ecosystem or engage in civic activities.
• Economic Development Groups: These organizations focus on boosting local economies, supporting businesses and creating job opportunities. They are ideal for individuals looking to make a broader impact in their geographic region.
• News Outlet Events: Publications like the South Florida Business Journal and Tampa Bay Business & Wealth magazine host networking events that bring together business leaders to exchange ideas and foster collaboration.
• Chambers of Commerce: Local chambers are excellent for meeting influential individuals in your community and forging relationships that can benefit your business.
• State-Local-Federal Government: Networking through government events or initiatives can provide a unique opportunity to engage with policymakers and others involved in governance.
• Alumni Groups: Many universities have alumni associations that provide opportunities for graduates to stay connected, attend events and collaborate on projects. It’s also a fun way to stay connected to your alma mater. 
• Charitable Organizations: Many professionals choose to get involved with nonprofit organizations, either by offering their skills or by participating in events and fundraising. These groups provide an excellent opportunity to connect with others while also giving back to the community. People like to do business with other like-minded individuals, so connecting on a shared charitable passion can be a great way to develop business.
• Don’t Forget Your Inner Circle: Some of the most valuable connections may come from people you already know. Networking doesn’t always have to happen at an event or in a large group. Don’t underestimate the power of reaching out to family, former clients, friends—even friends of friends. Personal connections can lead to career-changing opportunities.

Social Media—Work Smarter, Not Harder

While face-to-face networking is crucial, social media campaigns for Florida professionals offer an additional avenue to engage with others and stay active in your network. Rather than simply broadcasting information about your business, take time to genuinely interact with others. Don’t forget the visuals to attract extra attention!

• Engage: Comment on posts, share relevant content and offer support to others in your network. The more you engage, the more visible you become.
• Stay Active: Consistent activity, such as posting or commenting, helps you stay top-of-mind. Keep your social media profiles updated and professional.

Take It Offline and Out of the Meeting Room

It’s easy to connect with people online, but some of the best relationships are built in person. Here are some suggestions for taking your online connections offline and fostering deeper relationships:

• Coffees and Lunches: In this new era of virtual meetings, we don’t have as many opportunities to get together out of the office. Invite someone from your network out for a coffee or lunch. These informal meetings are a great way to develop stronger, more personal connections.
• Social Get-Togethers: Attend happy hours, team outings or casual social events where networking can happen naturally. These settings often lead to more meaningful and lasting relationships.

If you’re ready to start networking and building meaningful relationships, our digital PR experts can help you review the groups available in your area or industry. Start engaging today, and remember: networking is about quality connections, not just quantity. Stay tuned for Part 2 of this series, where we’ll cover how to evaluate a group and the next steps to take once you’ve joined!

Jennifer Clarin and Michelle Griffith are vice presidents at BoardroomPR, a full-service digital public relations agency focusing on media relations, social media, video production, digital marketing and crisis management, particularly in the legal industry. They may be reached at jclarin@boardroompr.com and mgriffith@boardroompr.com.

Reprinted with permission from the April 29, 2025 edition of the Daily Business Review© 2025 ALM Global Properties, LLC. All rights reserved. Further duplication without permission is prohibited, contact 877-256-2472 or asset-and-logo-licensing@alm.com.