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Leadership: A Lesson on Crisis Management

January 25, 2023

boardroomPR

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Today BoardroomPR COO, Don Silver, taught an FAU class on Leadership: A Lesson on Crisis Management, which covered the basics of crisis communications while focusing on a case study on the Southwest Airlines holiday meltdown. A total of 45 students participated with most arriving early and staying after class to ask questions about crisis management, online reputation management and career options.

Additional crises discussed included Tylenol product tampering, the FIU Bridge Collapse, City of West Palm Beach water system contamination, and Spirit Airlines reputation management issues, to name a few.

Crisis PR planning and execution were discussed as was the importance of audience and stakeholder segmentation and the various traditional PR, social media and online reputation management strategies.

Don was subbing for an old friend and PR pro, Chuck Malkus.

tags: BoardroomPR, Crisis Management, Don Silver, public relations

categorized in: BoardroomPR, Crisis Management, Public Relations

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The BoardroomPR team has played a critical role in helping us elevate the Bento brand and share the news of our statewide expansion through traditional media, social media and event planning. They worked closely with our marketing team and have been integral in creating awareness for our restaurant openings. They are a pleasure to work with.

- Johnny Tung

Owner, Bento Asian Kitchen & Sushi

Boardroom communications is a top-notch PR firm that has amazing contacts to connect its clients with media sources for significant exposure. Todd Templin is creative and always thinking about his clients and how he can best serve them and their needs! I highly recommend Todd and his team at Boardroom!

- Beth Azor

Azor Advisory Services

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk. They work well with our team and do whatever it takes to get the job done.

- Art Falcone

CEO & Managing Principal, Encore Capital Management

Boardroom Communications has been a great friend to Legal Aid. Their PR work, event sponsorship, Executive Council participation and business introductions have helped us tremendously. No question, Don and Julie Silver Talenfeld and their staff are first rate!

- Anthony Karrat

Executive Director, Legal Aid Services of Broward County

When I need someone to handle PR for one of my clients, I turn to BoardroomPR. These guys always deliver and never disappoint. Simply put, they get the job done.

- Alicia Laszewski

CMO, C3/Customer Contact Channels

We absolutely love working with the BoardroomPR team. They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

- Margie Scott

Vice Principal, St. Thomas Aquinas High School

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

The “dot com” industry has been very competitive and Boardroom’s media savvy and persistence cut through the clutter and got our company featured in the national media, including the Nightly Business Report. Boardroom really delivers.

- Anita Buyer

CEO, Setnor Byer Insurance & Risk