posts under: Crisis Management.

Remember the infamous 30-minute Domino’s guarantee? Ditched after a speeding driver’s accident. Or Chick-fil-A’s “no-hormones” pledge? Vanished after confusing and angering customers who chose its product because its poultry was hormone free. This isn’t just a national brand issue; local businesses face similar situations, from[...]

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Today BoardroomPR COO, Don Silver, taught an FAU class on Leadership: A Lesson on Crisis Management, which covered the basics of crisis communications while focusing on a case study on the Southwest Airlines holiday meltdown.  A total of 45 students participated with most arriving early[...]

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BoardroomPR senior account executive Mara Gordon and COO Don Silver recently presented for The Jim Moran Institute for Global Entrepreneurship’s Small Business Executive Program participants. Gordon and Silver presented for their program session titled “Leveraging the Internet and Social Media” for its participants of local[...]

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Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Jared Kushner and Ivanka Trump might have listened to Buffet’s sound advice during their time in the spotlight.[...]

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These are certainly challenging times for businesses and families alike. Restaurants, retailers and movie theatres have shut their doors to customers, concerts and events have all been canceled or postponed and parks and beaches are off-limits. While most of us are working remotely and confined to[...]

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Managing PR During a National Crisis