With the deception revealed, Volkswagen’s reputation is in flames in what can only be seen as a classic, even colossal crisis P.R. situation. What can a Fort Lauderdale public relations or marketing firm learn from the automaker’s wreckage? Consumers, regulators, investors, even dealers recoiled when[...]
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THE REDSKINS MAY NEED TO RETHINK THEIR CRISIS MANAGEMENT GAME PLAN
September 11, 2015
The Washington Redskins are getting into some serious social media drama. For those of you who haven’t been following the latest Redskins debacle, here’s what’s happening: Quarterback Robert Griffin III was named the starter in February. Because he suffered from a concussion and has not[...]
Read moreBoardroomPR COO Don Silver was interviewed by Palm Beach Post reporter John Pacenti for a story on a South Florida hospital that had been under fire by CNN and a local activist regarding high mortality rates in its specialized pediatric heart surgery unit. He discussed[...]
Read moreSubway Scandal Started Sooner Than We Thought
July 15, 2015
This past week the media has been flooded with stories regarding Subway’s spokesperson, Jared Fogle, and the FBI raiding his home in a criminal investigation. This situation was a PR nightmare for Subway. What we are now learning is the investigation started back in April,[...]
Read moreIn today’s day of electronic media pushing stories out further than ever before, it is sometimes incumbent upon companies that wish to get their version of a story out to do their own paid public affairs campaigns. While this is not always the answer, there[...]
Read moreMore Brands Support LGBT Community
June 24, 2015
Big-name brands are coming out in large numbers to publically support LGBT (lesbian, gay, bisexual, and transgender) couples and Pride Month, according to PR Daily. From small sports franchises to global corporations, companies are taking a stand with the LGBT community. Recently, during Pride Month,[...]
Read moreWhen you get the facts wrong, is it always a lie? And does it matter?
February 12, 2015
NBC News anchor Brian Williams has been suspended for six months for not telling the truth about being fired upon while in a helicopter in Iraq. But did he tell a lie and thus undermine his credibility as a journalist? Or did his memory fail[...]
Read moreImportance of Apologizing During a PR Crisis
December 16, 2014
The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is[...]
Read morePR Firm Breaks Major PR Rule
December 12, 2014
An Austin-based public relations firm with a strange name broke an important industry rule and was forced to learn its lesson the hard way this week. Strange Fruit Public Relations, a firm specializing in hospitality and culinary PR, came under a social media firestorm after[...]
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