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BoardroomPR’s “Empowering Survivors” Social Media Campaign Wins GCPR’s Bernays Award

July 22, 2021

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Copy of Copy of finalist 2

BoardroomPR is thrilled to announce that we have received a Gold Coast PR Council Bernays Award for 2021! Executed by BoardroomPR’s social media director, Ashley Kearns, and senior account executive – digital, Mara Gordon, the “Empowering Survivors” campaign for New York City-based law firm Eisenberg & Baum won the award for “Best Social Media Campaign – For Profit.”

With the rise of the #metoo movement and the New York Child Victims Act, Eisenberg & Baum partnered with BoardroomPR to launch an awareness and lead generation campaign to educate and interact with survivors of traumatic sex abuse crimes and their families.

BoardroomPR’s apPRoach: Provide sensitive messages, highlighting different avenues survivors can turn to, to help them get the closure and/or justice they deserve. BoardroomPR created a series of Facebook and Instagram posts, complemented by ads where survivors can instantly connect with the lead attorney, Adriana Alcalde, through Facebook direct messenger.

To augment the above social media platforms, BoardroomPR created a riveting 60-second video ad that runs on YouTube. Done entirely in text, the ad portrays the issues of ambivalence and fear of a person frightened to tell a friend that they have been assaulted. This compelling message, in just one minute, succinctly and sensitively embraced the conflict that victims of sexual abuse live with.

Concept by: Ashley Kearns and Mara Gordon
Production by: Felipe Calderon

Overall, the campaign was extremely successful. Eisenberg and Baum was referred to BoardroomPR, a South Florida PR firm, for this campaign based on the agency’s known success for other clients who also had practices focusing on extremely delicate and private issues.

At BoardroomPR, we pride ourselves on putting together award-winning social media campaigns that generate results. Whether it is traditional media relations, social media optimization, website development and SEO, hosting a special event, creating a winning advertising campaign or a new brochure, BoardroomPR has the experience and know-how to get the job done for law firms. Looking to turn up the volume? Our law firm marketing agency experts are ready to assist you!

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BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

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The team at BoardroomPR is flexible, efficient and professional. What impresses me the most is that they have great understanding of our business, and are always proactive in searching out media opportunities in the publications that matter to us.

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Boardroom has been a strategic partner supporting our business growth and brand expansion. The personal interaction with Eric and Daniel and their incredible focus to meet deadlines with quality content has propelled KWPMC as a market leader.

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Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

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Keyes Company

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Marketing Director, EASTERN FINANCIAL CREDIT UNION

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Boardroom communications is a top-notch PR firm that has amazing contacts to connect its clients with media sources for significant exposure. Todd Templin is creative and always thinking about his clients and how he can best serve them and their needs! I highly recommend Todd and his team at Boardroom!

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Azor Advisory Services