Public relations is a powerful tool for a company to shape its reputation, build trust, and connect with the community. Yet, many business leaders are hesitant to fully embrace PR because of outdated or misguided beliefs. At BoardroomPR, a leading South Florida public relations agency, our team of experienced public relations professionals is often asked about these misconceptions. Let’s set the record straight and debunk some of the most common PR myths.

Myth #1: PR = Press Releases Only

Reality: PR is much broader than simply sending out announcements. A successful PR strategy involves storytelling, brand positioning, media relations, thought leadership, events, and crisis management. While press releases are valuable, they’re just one piece of the puzzle. A well-rounded approach ensures your message resonates across multiple platforms.

Myth #2: “Any Press Is Good Press.”

Reality: Negative coverage can hurt more than it helps. From damaging credibility to shaking investor confidence and consumer trust, not all publicity is beneficial. The goal of PR is to cultivate positive, strategic exposure that strengthens your brand, not to chase headlines at any cost. That’s where the guidance of an experienced PR team makes all the difference. Sometimes,the smartest strategy is knowing when not to speak. 

Myth #3: PR Guarantees Media Coverage

Reality: Public relations is not advertising. You can’t “buy” coverage through PR, it comes from building strong relationships with journalists, crafting relevant story angles, and positioning your company as a trusted expert. Coverage is earned, not guaranteed, and that’s what makes it more credible and impactful. Having a public relations agency like BoardroomPR on your side is invaluable, as our team has longstanding media connections and the expertise to get your story in front of the right people at the right time.

Myth #4: PR Works Overnight

Reality: PR is a long-term investment. It takes consistent effort, patience, and strategy to build reputation and visibility. One press release or feature story won’t transform a brand. However, sustained campaigns over months and years deliver lasting credibility, media presence, and community trust.

Myth #5: Only Big Companies Need PR

Reality: PR isn’t just for Fortune 500 companies. In fact, small and mid-sized businesses often benefit the most, as PR helps them compete with larger players by increasing visibility and credibility. At BoardroomPR, we provide services for organizations of all sizes, from large and small real estate firms and law firms to nonprofits, banking institutions, and more. Whether you’re a startup or an established enterprise, PR amplifies your message.

PR isn’t about quick wins or flashy stunts. It’s about building relationships, shaping perception, and telling your story in a way that resonates. By understanding what PR really is (and isn’t), companies of every size can leverage it to their advantage. Our team of skilled South Florida publicists partners with clients across industries to craft strategic, impactful campaigns that deliver results. 

Ready to elevate your brand? Contact us today to learn how we can help your business thrive.

Angelic Bringas

Account Executive