protecting your brand

In today’s digital age, your online reputation is more important than ever. A single negative review or unfavorable news article can have a lasting impact on your business, driving away potential customers and damaging your brand image. At boardroomPR, a leading Florida PR firm, we understand the critical role online reputation management (ORM) plays in building trust and promoting business growth.

This comprehensive guide will detail our expert ORM services, providing valuable insights into how we help our clients in Florida:

Monitor and identify online conversations

We take a proactive approach, utilizing advanced monitoring tools to track brand mentions across a diverse range of online platforms, including:

  • Search Engines: We monitor search results for your brand name, relevant keywords, and competitor analysis. This helps us identify potential issues early on, such as negative news articles or outdated information that could impact search rankings.
  • Review Sites: Customer reviews on platforms like Google My Business, Yelp, and industry-specific review sites hold immense power. Our team actively monitors these platforms, looking for new reviews and responding promptly.
  • Social Media: Social media platforms like Facebook, X, Instagram, and industry-specific forums are breeding grounds for online conversations. We monitor these platforms for mentions of your brand, both positive and negative, to ensure timely engagement.
  • Industry Websites & Blogs: News articles, blog posts, and online discussions within your industry can significantly impact your reputation. Our team keeps an eye on these platforms, identifying opportunities to promote positive brand mentions and address any potential negativity.
  • Traditional Media: Online versions of newspapers, magazines, and local news outlets are still relevant. We monitor these platforms to ensure accurate reporting and address any misinformation.

e-Builder enjoys a successful partnership with the BoardroomPR team. They’ve done an incredible job getting the word out about e-Builder, both locally and nationally, as an innovative, fast-growing technology company in South Florida. What we like most is that they are so responsive to our needs and requests.

- Ron Antevy

President and CEO, e-Builder

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

Boardroom promised us results and they delivered. The Wall Street Journal’s front page, Forbes, CNN, and NBC  are just a few examples. Boardroom’s media experts spoiled us.  They also helped us successfully launch Equilibrix, our email marketing company.

- Miriam Cohen

President, SelectJOBS.com and Equilibrix

The team at BoardroomPR is flexible, efficient and professional. What impresses me the most is that they have great understanding of our business, and are always proactive in searching out media opportunities in the publications that matter to us.

- Vicky Jones

Dir. Business Solution Design, C3/C.C.C.

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

- David Schulman

General Agent, DBS Financial / Mass Mutual

The BoardroomPR team has played a critical role in helping us elevate the Bento brand and share the news of our statewide expansion through traditional media, social media and event planning. They worked closely with our marketing team and have been integral in creating awareness for our restaurant openings.  They are a pleasure to work with.

- Johnny Tung

Owner, Bento Asian Kitchen & Sushi

I am not sure where our non-profit would be without BoardroomPR, but I do know that with their great public relations services and guidance we are able to raise several million dollars in private funding every year! No South Florida charity or corporation should be without them!

- Sarah Franco

Executive Director JAFCO

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

Boardroom communications generated tremendous news coverage for us nationally in newspapers, magazines and on television. They are a dedicated team of professionals who do whatever it takes to get the results we needed.

- Arnie Simon

Vice President, Wolfgang Puck Professional Cookware

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Respond strategically to online mentions

Once we identify online mentions, we develop a well-defined response strategy.

  • Positive Reviews: We encourage our clients to acknowledge positive reviews with a sincere thank you. This demonstrates appreciation for customer feedback and encourages further positive interactions.
  • Negative Reviews: Negative reviews require a thoughtful and swift response. We will help craft a professional and empathetic response that addresses the customer’s concerns and outlines a solution.
  • Neutral Mentions: Even neutral mentions present an opportunity to engage. We may suggest a friendly comment or share additional information about your brand.
  • Social Media Interactions: Social media is a dynamic environment. We will help craft engaging responses to comments and messages, fostering positive brand conversations.

Develop and implement a customized ORM strategy

Every client has unique needs. We collaborate closely with you to develop a customized ORM strategy tailored to your specific industry, target audience, and brand goals. This strategy may include:

  • Search Engine Optimization (SEO): We optimize your online presence by creating high-quality content that promotes your brand and pushes down negative search results.
  • Content Marketing: Develop compelling content that showcases your expertise and positive customer experiences to strengthen your online presence.
  • Social Media Management: Create engaging social media content and actively participate in relevant online conversations to foster positive brand sentiment.
  • Crisis Communication Planning: Being prepared for potential public relations crises is crucial. We work with you to develop a crisis communication plan to minimize damage and effectively address any negative situations.
  • Measure and Analyze Results: We are dedicated to delivering measurable results. We track key metrics like brand mentions, sentiment analysis, and social media engagement to gauge the effectiveness of our ORM efforts. These insights help us refine our strategies and ensure optimal results for your business.

Examples of Platforms We Monitor

Here’s a breakdown of some of the most popular social media and review sites we monitor and manage for our clients:

  • Social Media:
    • Facebook: The world’s largest social media platform, Facebook offers a powerful tool for customer engagement. We monitor brand mentions, comments, and messages on your Facebook page and industry-relevant Facebook groups.
    • X  Twitter: Real-time conversations and trending topics make X a dynamic platform. We track brand mentions, respond to comments and direct messages, and participate in relevant conversations.
    • Instagram: A highly visual platform, Instagram can significantly impact brand perception. We monitor brand mentions in comments and captions, respond to messages, and work with you to develop engaging content.
    • Industry-Specific Platforms: Depending on your industry, specific platforms may be crucial. For example, we would monitor restaurant review sites like Yelp for hospitality businesses or healthcare review sites like WebMD for medical practices.
  • Review Sites:
    • Google My Business: A key element for local SEO, Google My Business allows customers to leave reviews and view your business information. We actively monitor and respond to Google.

In addition to Google My Business, we also actively monitor and manage your online reputation on a wide range of review sites, including:

  • Yelp: A popular platform for local business reviews across various industries, Yelp can significantly impact customer decisions. We monitor reviews, respond promptly, and encourage satisfied customers to leave positive feedback.
  • Industry-Specific Review Sites: Depending on your industry, specific review platforms hold significant weight. Here are a few examples:
    • Hospitality: Yelp, TripAdvisor, OpenTable, Booking.com (for hotels)
    • Healthcare: Healthgrades, WebMD, Zocdoc
    • Home Services: Angie’s List, HomeAdvisor, Thumbtack
    • Retail: Amazon Reviews, ResellerRatings
    • Professional Services: Avvo (legal), Better Business Bureau (general business)
    • Rentals:  Apartments.com, Zillow and others.
  • Ripoff Report: While not as widely used as others, Ripoff Report can harbor negative information. We monitor this platform to identify and address any potential issues that could harm your reputation.

Beyond the List

It’s important to note that this isn’t an exhaustive list. The specific review sites we monitor will depend on your industry and target audience. Our team stays up-to-date on emerging review platforms and adapts our monitoring strategies accordingly.

This comprehensive approach ensures that your brand reputation is protected across all relevant online channels, fostering trust and promoting your business.

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