protecting your brand

In today’s digital age, your online reputation is more important than ever. A single negative review or unfavorable news article can have a lasting impact on your business, driving away potential customers and damaging your brand image. At boardroomPR, a leading Florida PR firm, we understand the critical role online reputation management (ORM) plays in building trust and promoting business growth.

This comprehensive guide will detail our expert ORM services, providing valuable insights into how we help our clients in Florida:

Monitor and identify online conversations

We take a proactive approach, utilizing advanced monitoring tools to track brand mentions across a diverse range of online platforms, including:

  • Search Engines: We monitor search results for your brand name, relevant keywords, and competitor analysis. This helps us identify potential issues early on, such as negative news articles or outdated information that could impact search rankings.
  • Review Sites: Customer reviews on platforms like Google My Business, Yelp, and industry-specific review sites hold immense power. Our team actively monitors these platforms, looking for new reviews and responding promptly.
  • Social Media: Social media platforms like Facebook, X, Instagram, and industry-specific forums are breeding grounds for online conversations. We monitor these platforms for mentions of your brand, both positive and negative, to ensure timely engagement.
  • Industry Websites & Blogs: News articles, blog posts, and online discussions within your industry can significantly impact your reputation. Our team keeps an eye on these platforms, identifying opportunities to promote positive brand mentions and address any potential negativity.
  • Traditional Media: Online versions of newspapers, magazines, and local news outlets are still relevant. We monitor these platforms to ensure accurate reporting and address any misinformation.

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

BoardroomPR always delivers prompt, quality service, keeping our firm at the forefront of the accounting industry. Their team is creative, knowledgeable, effective and driven. Their work has helped our firm achieve its “Top 25 Litigation Support Accounting Firms” ranking.

- Alan Fiske

Managing Director, Fiske & Co.

Boardroom has been a strategic partner supporting our business growth and brand expansion. The personal interaction with Eric and Daniel and their incredible focus to meet deadlines with quality content has propelled KWPMC as a market leader. 

- Tim O’Keefe

Partner | KWPMC

I am not sure where our non-profit would be without BoardroomPR, but I do know that with their great public relations services and guidance we are able to raise several million dollars in private funding every year! No South Florida charity or corporation should be without them!

- Sarah Franco

Executive Director JAFCO

Thank you to the talented team at BoardroomPR for their diligent work garnering press coverage for us in South Florida and nationally in business and trade media. Highly responsive and tenacious, they are experts at positioning our advisors as thought leaders and subject matter experts.

- Grant Rawdin

Founder and CEO Wescott Financial Advisory Group LLC

We have seen terrific results through our partnership with BoardroomPR and their corporate culture has made it amazingly easy for every member of our team to engage them. BoardroomPR has put the “personal results” back in public relations.

- Peter Dyga

President & CEO Associated Builders and Contractors

My experience with BoardroomPR has been excellent. They are engaged and connected locally and nationally and very consistent about finding opportunities with impact. They have been a fantastic resource even when it comes to technical challenges with some media platforms, which was really above and beyond the scope of our engagement. They are really an invaluable resource. I highly recommend.

- Craig Garcia

President of Capital Partner Mortgage

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk.  They work well with our team and do whatever it takes to get the job done.

- Art Falcone

CEO & Managing Principal, Encore Capital Management

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

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Respond strategically to online mentions

Once we identify online mentions, we develop a well-defined response strategy.

  • Positive Reviews: We encourage our clients to acknowledge positive reviews with a sincere thank you. This demonstrates appreciation for customer feedback and encourages further positive interactions.
  • Negative Reviews: Negative reviews require a thoughtful and swift response. We will help craft a professional and empathetic response that addresses the customer’s concerns and outlines a solution.
  • Neutral Mentions: Even neutral mentions present an opportunity to engage. We may suggest a friendly comment or share additional information about your brand.
  • Social Media Interactions: Social media is a dynamic environment. We will help craft engaging responses to comments and messages, fostering positive brand conversations.

Develop and implement a customized ORM strategy

Every client has unique needs. We collaborate closely with you to develop a customized ORM strategy tailored to your specific industry, target audience, and brand goals. This strategy may include:

  • Search Engine Optimization (SEO): We optimize your online presence by creating high-quality content that promotes your brand and pushes down negative search results.
  • Content Marketing: Develop compelling content that showcases your expertise and positive customer experiences to strengthen your online presence.
  • Social Media Management: Create engaging social media content and actively participate in relevant online conversations to foster positive brand sentiment.
  • Crisis Communication Planning: Being prepared for potential public relations crises is crucial. We work with you to develop a crisis communication plan to minimize damage and effectively address any negative situations.
  • Measure and Analyze Results: We are dedicated to delivering measurable results. We track key metrics like brand mentions, sentiment analysis, and social media engagement to gauge the effectiveness of our ORM efforts. These insights help us refine our strategies and ensure optimal results for your business.

Examples of Platforms We Monitor

Here’s a breakdown of some of the most popular social media and review sites we monitor and manage for our clients:

  • Social Media:
    • Facebook: The world’s largest social media platform, Facebook offers a powerful tool for customer engagement. We monitor brand mentions, comments, and messages on your Facebook page and industry-relevant Facebook groups.
    • X  Twitter: Real-time conversations and trending topics make X a dynamic platform. We track brand mentions, respond to comments and direct messages, and participate in relevant conversations.
    • Instagram: A highly visual platform, Instagram can significantly impact brand perception. We monitor brand mentions in comments and captions, respond to messages, and work with you to develop engaging content.
    • Industry-Specific Platforms: Depending on your industry, specific platforms may be crucial. For example, we would monitor restaurant review sites like Yelp for hospitality businesses or healthcare review sites like WebMD for medical practices.
  • Review Sites:
    • Google My Business: A key element for local SEO, Google My Business allows customers to leave reviews and view your business information. We actively monitor and respond to Google.

In addition to Google My Business, we also actively monitor and manage your online reputation on a wide range of review sites, including:

  • Yelp: A popular platform for local business reviews across various industries, Yelp can significantly impact customer decisions. We monitor reviews, respond promptly, and encourage satisfied customers to leave positive feedback.
  • Industry-Specific Review Sites: Depending on your industry, specific review platforms hold significant weight. Here are a few examples:
    • Hospitality: Yelp, TripAdvisor, OpenTable, Booking.com (for hotels)
    • Healthcare: Healthgrades, WebMD, Zocdoc
    • Home Services: Angie’s List, HomeAdvisor, Thumbtack
    • Retail: Amazon Reviews, ResellerRatings
    • Professional Services: Avvo (legal), Better Business Bureau (general business)
    • Rentals:  Apartments.com, Zillow and others.
  • Ripoff Report: While not as widely used as others, Ripoff Report can harbor negative information. We monitor this platform to identify and address any potential issues that could harm your reputation.

Beyond the List

It’s important to note that this isn’t an exhaustive list. The specific review sites we monitor will depend on your industry and target audience. Our team stays up-to-date on emerging review platforms and adapts our monitoring strategies accordingly.

This comprehensive approach ensures that your brand reputation is protected across all relevant online channels, fostering trust and promoting your business.

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