protecting your brand

In today’s digital age, your online reputation is more important than ever. A single negative review or unfavorable news article can have a lasting impact on your business, driving away potential customers and damaging your brand image. At boardroomPR, a leading Florida PR firm, we understand the critical role online reputation management (ORM) plays in building trust and promoting business growth.

This comprehensive guide will detail our expert ORM services, providing valuable insights into how we help our clients in Florida:

Monitor and identify online conversations

We take a proactive approach, utilizing advanced monitoring tools to track brand mentions across a diverse range of online platforms, including:

  • Search Engines: We monitor search results for your brand name, relevant keywords, and competitor analysis. This helps us identify potential issues early on, such as negative news articles or outdated information that could impact search rankings.
  • Review Sites: Customer reviews on platforms like Google My Business, Yelp, and industry-specific review sites hold immense power. Our team actively monitors these platforms, looking for new reviews and responding promptly.
  • Social Media: Social media platforms like Facebook, X, Instagram, and industry-specific forums are breeding grounds for online conversations. We monitor these platforms for mentions of your brand, both positive and negative, to ensure timely engagement.
  • Industry Websites & Blogs: News articles, blog posts, and online discussions within your industry can significantly impact your reputation. Our team keeps an eye on these platforms, identifying opportunities to promote positive brand mentions and address any potential negativity.
  • Traditional Media: Online versions of newspapers, magazines, and local news outlets are still relevant. We monitor these platforms to ensure accurate reporting and address any misinformation.

They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

- Alice Hendrickson

Director of Admissions/Financial Aid, St. Marks Episcopal

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects.  They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

Fantastic partners! They have been a key component in our growth at RKW Residential.

- Joya Pavesi

RKW Residential, Vice President of Marketing and Strategy

Julie and the BoardroomPR team are very skilled at delivering fabulous Media coverage nationally, locally, and in the fashion blogs and trades. We love their creativity, drive, energy and enthusiasm. We highly recommend them for publicity.

- Rene Ruiz

International Fashion Designer

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

e-Builder enjoys a successful partnership with the BoardroomPR team. They’ve done an incredible job getting the word out about e-Builder, both locally and nationally, as an innovative, fast-growing technology company in South Florida. What we like most is that they are so responsive to our needs and requests.

- Ron Antevy

President and CEO, e-Builder

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

BoardroomPR always delivers prompt, quality service, keeping our firm at the forefront of the accounting industry. Their team is creative, knowledgeable, effective and driven. Their work has helped our firm achieve its “Top 25 Litigation Support Accounting Firms” ranking.

- Alan Fiske

Managing Director, Fiske & Co.

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

- David Schulman

General Agent, DBS Financial / Mass Mutual

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Respond strategically to online mentions

Once we identify online mentions, we develop a well-defined response strategy.

  • Positive Reviews: We encourage our clients to acknowledge positive reviews with a sincere thank you. This demonstrates appreciation for customer feedback and encourages further positive interactions.
  • Negative Reviews: Negative reviews require a thoughtful and swift response. We will help craft a professional and empathetic response that addresses the customer’s concerns and outlines a solution.
  • Neutral Mentions: Even neutral mentions present an opportunity to engage. We may suggest a friendly comment or share additional information about your brand.
  • Social Media Interactions: Social media is a dynamic environment. We will help craft engaging responses to comments and messages, fostering positive brand conversations.

Develop and implement a customized ORM strategy

Every client has unique needs. We collaborate closely with you to develop a customized ORM strategy tailored to your specific industry, target audience, and brand goals. This strategy may include:

  • Search Engine Optimization (SEO): We optimize your online presence by creating high-quality content that promotes your brand and pushes down negative search results.
  • Content Marketing: Develop compelling content that showcases your expertise and positive customer experiences to strengthen your online presence.
  • Social Media Management: Create engaging social media content and actively participate in relevant online conversations to foster positive brand sentiment.
  • Crisis Communication Planning: Being prepared for potential public relations crises is crucial. We work with you to develop a crisis communication plan to minimize damage and effectively address any negative situations.
  • Measure and Analyze Results: We are dedicated to delivering measurable results. We track key metrics like brand mentions, sentiment analysis, and social media engagement to gauge the effectiveness of our ORM efforts. These insights help us refine our strategies and ensure optimal results for your business.

Examples of Platforms We Monitor

Here’s a breakdown of some of the most popular social media and review sites we monitor and manage for our clients:

  • Social Media:
    • Facebook: The world’s largest social media platform, Facebook offers a powerful tool for customer engagement. We monitor brand mentions, comments, and messages on your Facebook page and industry-relevant Facebook groups.
    • X  Twitter: Real-time conversations and trending topics make X a dynamic platform. We track brand mentions, respond to comments and direct messages, and participate in relevant conversations.
    • Instagram: A highly visual platform, Instagram can significantly impact brand perception. We monitor brand mentions in comments and captions, respond to messages, and work with you to develop engaging content.
    • Industry-Specific Platforms: Depending on your industry, specific platforms may be crucial. For example, we would monitor restaurant review sites like Yelp for hospitality businesses or healthcare review sites like WebMD for medical practices.
  • Review Sites:
    • Google My Business: A key element for local SEO, Google My Business allows customers to leave reviews and view your business information. We actively monitor and respond to Google.

In addition to Google My Business, we also actively monitor and manage your online reputation on a wide range of review sites, including:

  • Yelp: A popular platform for local business reviews across various industries, Yelp can significantly impact customer decisions. We monitor reviews, respond promptly, and encourage satisfied customers to leave positive feedback.
  • Industry-Specific Review Sites: Depending on your industry, specific review platforms hold significant weight. Here are a few examples:
    • Hospitality: Yelp, TripAdvisor, OpenTable, Booking.com (for hotels)
    • Healthcare: Healthgrades, WebMD, Zocdoc
    • Home Services: Angie’s List, HomeAdvisor, Thumbtack
    • Retail: Amazon Reviews, ResellerRatings
    • Professional Services: Avvo (legal), Better Business Bureau (general business)
    • Rentals:  Apartments.com, Zillow and others.
  • Ripoff Report: While not as widely used as others, Ripoff Report can harbor negative information. We monitor this platform to identify and address any potential issues that could harm your reputation.

Beyond the List

It’s important to note that this isn’t an exhaustive list. The specific review sites we monitor will depend on your industry and target audience. Our team stays up-to-date on emerging review platforms and adapts our monitoring strategies accordingly.

This comprehensive approach ensures that your brand reputation is protected across all relevant online channels, fostering trust and promoting your business.

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