Instagram’s algorithm isn’t playing hard to get—you just might not be listening. Ouch! But if you want to be “the one” who consistently shows up in your audience’s feed, you must understand how the system works. Just like relationships, connection, engagement, and impressions matter, and when you know what Instagram prioritizes, you can create content that wins hearts (and engagements!). 😉

Step 1: First Impressions Matter

Making a great first impression is everything, and when looking at this stage through the eyes of Instagram, you need to pass the initial scan: Meeting community standards. That means avoiding low-quality images, watermarked content, and anything that feels too ‘salesy’ or ‘clickbaity.’ If your post doesn’t pass, it won’t reach more users. Basically, you’re not getting a second date. 

Step 2: Are You Grabbing Attention?

If your post passes, then it goes to the initial test. Instagram will start showing your post to 20% of your followers. Think of it as a soft launch. It’s testing if your content resonates with your audience. Depending on the engagement it receives, Instagram will decide whether to push it further or let it fade into the background. *Insert you got ghosted meme here.*

Step 3: Getting All The Right Signals

If you haven’t caught on by now, Instagram LOVES content that keeps users interested. These signals tell the algorithm your post deserves more eyeballs. 

• People spend time on your post (Watch time is key!).
• They click “see more” to read your caption (This is where storytelling is incredibly important).
• They save it for later.
• They visit your profile after seeing your post.
• They like, comment or best of all…they share your post. 

The more positive signals your post receives, the more Instagram will promote it to other audiences, including non-followers through the Explore page and recommendations. They just can’t get you off their mind!!

Step 4: Getting The “Ick”

If your post is not getting positive signals, you might be wondering what happens to your post. If users scroll past your post, report it, or mark it as “Not Interested,” the algorithm will flag it and limit its reach. A lack of engagement tells Instagram that your post isn’t resonating, so fewer people will see it, as a result. 

Step 5: The Key  

If you want your content to succeed and “keep the flame going,” focus on Instagram’s top three ranking factors for 2025:

• Watch time: Keep your audience engaged for as long as possible. 
• Likes: The more likes, the better your content will perform with followers. 
• Shares: If your content gets forwarded to others, Instagram will recognize its value and push it further. 

If you want to take your content to the next level like we do at our Florida social media firm, check out these tools for creating high-quality visuals.

Final Thought: Follow The Signs

At the end of the day, success on Instagram isn’t about luck–it’s about understanding the signals and adapting your approach, just as you would in any relationship. Regularly post high-quality content, craft engaging captions, and encourage interaction. The more meaningful the connection, the better the reward.

If you’re ready to start listening to what the algorithm is telling you and create an Instagram strategy that entices your target audience, contact our award-winning social media management agency.

Ashley Kearns

Social Media Director