The question that has faced PR professionals since the inception of the industry is “What is PR worth?” How valuable is a client’s photo in a magazine, quote in a story or profile in an online publication? Public relations societies and organizations have argued the[...]
Read moretag archive: public relations.
BOARDROOMPR TAPPED FOR PUBLICITY FOR THE AVENTURA MARKETING COUNCIL ANNUAL YOUNG STARS SHOWCASE
July 27, 2015
Boardroom PR is excited to be helping with the publicity for the Aventura Marketing Council’s Annual Young Stars Showcase. South Florida singing sensations will come to Aventura from as far as north Stuart to take center stage for the AT&T Young Stars Showcase on Nov.[...]
Read moreBeing quoted in a news story or trend article isn’t the only way get more exposure and value. Writing contributed articles or guest blog posts is a great way to boost your profile, and BoardroomPR has mastered the art of placing articles for clients. Many[...]
Read moreSubway Scandal Started Sooner Than We Thought
July 15, 2015
This past week the media has been flooded with stories regarding Subway’s spokesperson, Jared Fogle, and the FBI raiding his home in a criminal investigation. This situation was a PR nightmare for Subway. What we are now learning is the investigation started back in April,[...]
Read moreIn today’s day of electronic media pushing stories out further than ever before, it is sometimes incumbent upon companies that wish to get their version of a story out to do their own paid public affairs campaigns. While this is not always the answer, there[...]
Read morePublic Relations 101: 4 Tips to Keeping Your South Florida Start-Up, Growing Company in the Headlines
April 27, 2015
South Florida recently has been awash in big public relations news. Dania Beach tech firm Magic Leap hit the front page with its $500 million investment by Google. Billions of dollars are being spent on new luxury condominiums from Miami Beach to downtown Boca Raton.[...]
Read morePublic Relations Blog: In Social Media Salad, Likes and Followers Are More than Vanity
March 25, 2015
If someone tells you having 500 fans of your Facebook page or 2,000 Twitter followers is just an exercise in vanity, they obviously are oblivious to modern marketing. Just ask Chiara Ferragni, the fashion-blogger-turned-millionaire-businesswoman profiled this week on CBS This Morning. Working with little more[...]
Read moreThe Importance of Positioning Clients as Industry Experts
February 17, 2015
A useful strategy in a South Florida PR campaign is getting our clients in front of key issues that affect the industry or the public. For example, marine insurance leader Atlass Insurance Group’s Senior VP Scott Stamper wrote a Miami Herald My View on the turnaround in the[...]
Read moreBoardroomPR COO Don Silver speak to FIU Journalism Students
February 2, 2015
Our COO Don Silver enlightened Miami professionals and university students on how they can use social media to add impact to their public relations messages on Jan. 28. He spoke to a packed meeting room on the Biscayne Bay campus of Florida International University at[...]
Read moreRemembering Auschwitz from South Florida
January 27, 2015
Today marks the 70th anniversary of the liberation of Auschwitz. Survivors, many in their 80s and 90s, gathered to commemorate this historical date. Records estimate that more than 1 million people, most of them Jews, were killed between 1940 and 1945, when Soviet troops liberated[...]
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