Before becoming a publicist, BoardroomPR Account Director Laura Burns spent nearly a decade working in TV news. Everyone, especially her clients, always asks her how to get on TV. Here’s her best piece of advice:

1. Have something unique or interesting to say. Reporters always want to be able to provide their viewers or readers with NEW information.

2. Make yourself available. Reporters are ALWAYS on deadlines. If they request a specific interview time, try your best to make it fit into your schedule. If you don’t, someone else will.

3. Be personable. Get to know the reporter. If you make a good connection, they’ll think of you the next time they need an expert for a story they’re working on.

4. And of course, it never hurts to have a great publicist on your side!