Let’s not sugarcoat it: AI is changing the game for video content on social media. Fast.

From hyper-realistic avatars to voice cloning, automated captions to instant editing — AI tools are everywhere. And while some of it is seriously cool (hello, auto-subtitling in 12 languages), it’s becoming harder to distinguish what’s real and what’s not. For brands, that’s both an opportunity and a risk.

Here’s how you can use AI without losing your authenticity.

AI can now write your script, generate a voiceover, create a virtual spokesperson, and edit the entire video in minutes. Sounds like a dream, right? Well, yes and no.

The upside: You can knock out more content faster and stay consistent.

The downside: When everyone uses the same tools, everything starts to look and sound… the same. Audiences can smell generic from a mile away. If your video feels robotic or over-polished, they’ll scroll right past it.

Why authenticity wins: People connect with personality, not perfection. 

Videos that feel real, flaws and all, still outperform AI-polished pieces. Authenticity builds trust. Over-editing kills it. AI should support your story, not replace it. 

How to Make AI Work For You

• Use AI for pre-production: Script generation, keyword research, and basic planning.
• Speed up post-production: Auto-captioning, resizing for different platforms, and color correction.
• Test more, faster: Generate multiple variations of hooks or intros to see what sticks.
• Free up your team: Let AI handle grunt work so your people can focus on strategy, storytelling, and engagement.

AI isn’t the enemy of great content, but it’s just a tool. The key is knowing when to use it and when to step in as a human. Ultimately, your audience wants you — your voice, your story, your brand.

At BoardroomPR, we specialize in digital PR, social media marketing and Florida content management for companies to enhance their brand’s presence. We develop and implement a tailored strategy that focuses on the finer details, ensuring your communications are effective and engaging. Contact us to learn more about our integrated marketing and communications services, including online reputation management and crisis management. Give us a call at 954-370-8999.

Veronika Vernachio

Creative Director/Multimedia