In today’s AI-driven landscape, it’s starting to feel like every story sounds the same. There’s an influx of AI-generated emails, blogs, social content, and videos that leave us questioning – did I just see that somewhere else? 

While AI has its advantages, top PR and social media professionals understand that an over reliance on AI for storytelling can strip content of its uniqueness. That’s why it’s important to strike the right balance between using AI as a tool and preserving the human touch.

Authenticity Creates Connection

Authenticity is more than a buzzword — it connects us to companies, stories, and each other. It’s also smart for business, especially those looking to appeal to younger generations who value trust, transparency, and can spot ‘deepfakes’ from a mile away. 

That means leading with emotional intelligence, honesty, and an understanding of the journalists, clients, and communities we’re speaking to. Reporters want to hear real stories that impact real people, and customers respect companies that communicate openly and honestly.

Carbon Copies Rarely Get Noticed

AI can produce content quickly, but it often lacks the nuance, personality, and context that make a story memorable. When companies rely solely on AI-generated messaging, content blurs together — and audiences move on to the next story faster than asking ChatGPT for a rewrite.

People also notice when content reads like word vomit. They’re more likely to gloss over that email or blog, keep scrolling on social media, or ignore pitches that feel inauthentic. 

Be Yourself, Everyone Else is Taken 

Instead of trying to be like everyone else, lean into what makes you different. The best stories come from real people, experiences, and insights. This starts by asking:

• What’s your secret sauce? Rather than looking at what everyone else is doing, focus on key differentiators. Does your CEO have a unique hobby, or does your company offer an innovative wellness program others should notice? Highlight these. 
• Showcase human impact: Did you have a customer nearing bankruptcy and helped turn around their business? Did you champion a new initiative in your organization or community? Sharing those stories builds connection.
• Own your voice: Brands that own their authentic voice win because they don’t try to be everything to everyone – they know their lane and stay in it. Known for bringing humor to the conversation? Lean into that. 
• Take time to personalize: While it takes more effort, tailoring messages for media outlets and journalists shows you are going one step further. Mailing a personalized thank-you note or meeting a reporter for lunch builds long-term trust.

AI enables us to work more efficiently than ever. But it can’t replace authenticity or emotional intelligence. If your content leaves you second-guessing, trust your gut. The companies that will succeed today are those that understand what technology can – and can’t – do. 

BoardroomPR’s award-winning Florida content creators draft original, compelling messaging to attract attention to your business. Whether it is social media, web page, blog or email content, we believe that behind every piece published, there should be a carefully crafted and analyzed content management strategy.

Rachel Sharpe

Account Director