Have you ever been in a networking situation and realized that you don’t necessarily know the people you interact with often? Group settings and virtual meetings are difficult to navigate when seeking to make meaningful connections, especially in the digital age. 

Advancements in digital marketing and communications are at their peak with the use of applications such as Zoom, Microsoft Teams, and Chat GPT. However, in-person interaction still plays a crucial role in creating valuable working relationships. 

Though virtual meetings are easy and efficient in maximizing time, they should not be substituted for face-to-face interaction and networking. As a top Florida public relations agency, here are a few ways we like to stay in front of clients, prospects and colleagues: 

1. Participate in Networking Events: Industry-specific networking events can benefit your business development and marketing initiatives. It is essential to attend a few and identify the right groups to be involved in. In-person interaction with colleagues and potential clients shows confidence in yourself.  
2. Go to lunch: We often forget how significant sharing a meal with a client or colleague can be. A more relaxed environment, like a restaurant, can offer a unique opportunity to connect and discuss marketing and public relations goals. 
3. Grab a coffee: These days, everyone is busy and on the move. Making yourself available for a coffee is a great way to connect with a contact within a short window of time. This quick, in-person meeting gives you and your client (or prospect) an efficient and personal information-gathering session. 
4. Go to their office: Setting aside time monthly, bi-monthly, or even quarterly to visit a client is extremely important in maintaining a solid relationship. In-office visits also allow you to schedule multiple meetings with people in the company. This type of interaction shows a commitment to that person and goes a long way. 

Whether you seek to build a new relationship or maintain an existing one, the importance of in-person meetings should not be forgotten in the digital age. These keys can ultimately differentiate you from others and foster future success and growth. 

Daniel Benjamin

Account Director