Commercial Real Estate PR Public Relations

BoardroomPR is the go-to agency for commercial real estate developers, investors, lenders, brokers, and property managers seeking integrated public relations, marketing, social media management, and multimedia services. Our team positions commercial real estate clients as an industry thought leaders and enhances the credibility and awareness of industry professionals and firms through our storytelling abilities, strong media relationships, news judgment, and use of social media and digital marketing strategies. From boutique, entrepreneurial commercial brokerages to large-scale firms and developments, BoardroomPR executes multi-pronged campaigns for commercial real estate PR clients.

our representative industry clients include:

Native Realty: One of South Florida’s fastest-growing commercial real estate firms led by Jaime Sturgis
Tricera Capital: Miami real estate investment firm specializing in urban retail investments and developments throughout the Southeast U.S.
PEBB Enterprises: South Florida-based commercial real estate investor and developer with a nationwide portfolio of retail centers, office buildings and other commercial assets
Easton Group: Prolific, well-respected Miami real estate entrepreneur Ed Easton’s commercial real estate development, investment, brokerage, sales, and management company
Sand Companies: South Carolina-based build-to-rent developer that pioneered the horizontal apartment development model long before BTR became a household acronym. Sands has thousands of BTR units under development throughout the Sun Belt region
Armada Hoffler: Virgina-based real estate investment trust (REIT) that has more than four decades of commercial real estate development and investment experience, with a focus on the Southeast and Mid-Atlantic regions
Forman Capital: Private direct real estate lender based in Palm Beach County, Florida and led by Partners Brett Forman and Ben Jacobson. Provides commercial real estate debt and equity financing for transactions ranging from $5 million to $100 million
Lee & Associates South Florida: Fully vertical commercial real estate brokerage firm focused on industrial, office, retail, multifamily, investment and land sectors
Tobin, Inc.: Accomplished family-owned real estate, management, and construction company based in South Florida that provides a full stack of development, construction, brokerage, and property and asset management services across the Southeast U.S. Established in 1926
Florida East Coast Realty: Founded over 60 years ago by Tibor Hollo, Florida East Coast Realty (FECR) has built more than 60 million square feet of construction, consisting of landmark residential and commercial high-rises, single-family homes, government buildings, marinas, high-end retail centers, warehouse complexes, and telecommunications centers

Top PR Social Media Firms Best PR agency South Florida Best PR firm and Crisis Management South Florida

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

We turned to BoardroomPR to help us drive awareness and branding throughout South and Central Florida and the Gulf Coast. Working with them is easy. They know their craft and ask the right questions to develop story lines that generated exposure throughout Florida and the industry.

- Mark Holmes

Marketing Director, EASTERN FINANCIAL CREDIT UNION

When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

We absolutely love working with the BoardroomPR team. They have guided us in a multitude of directions, telling the St. Thomas Aquinas story to our alumni, current and potential families. They have embraced the traditions and excellence that STA continues to uphold. The team approach has been ideal for our administration.

- Margie Scott

Vice Principal, St. Thomas Aquinas High School

e-Builder enjoys a successful partnership with the BoardroomPR team. They’ve done an incredible job getting the word out about e-Builder, both locally and nationally, as an innovative, fast-growing technology company in South Florida. What we like most is that they are so responsive to our needs and requests.

- Ron Antevy

President and CEO, e-Builder

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects. They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

- George Helmstetter

Principal, The DevStar Group

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

- David Schulman

General Agent, DBS Financial / Mass Mutual

They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

- Alice Hendrickson

Director of Admissions/Financial Aid, St. Marks Episcopal

The Boardroom team is responsive, insightful, creative, and has a comprehensive knowledge of the RE industry. They have successfully promoted the Encore brand as well as high-profile projects, including Paramount Ft. Lauderdale Beach and Plantation Walk. They work well with our team and do whatever it takes to get the job done.

- Art Falcone

CEO & Managing Principal, Encore Capital Management

see our work.

Our representative industry clients include:

RKW Residential: One of the Southeast’s premier multifamily property management firms
Plantation Walk: Encore Capital Management’s transformative mixed-use development in Plantation, Florida.
Altman Companies: Major developer of apartment communities throughout Florida, the Southeast, and Midwest
Franklin Street: Statewide commercial real estate brokerage active in retail, multifamily, insurance and property management
LYND: Multifamily developer and manager with offices in Florida, Texas, and Colorado
Aventura ParkSquare: Transformative mixed-use project developed by Integra Investments
Rivergate Companies: Jay Massirman’s Miami-based real estate holding company with development ventures including EDEN Multifamily and Miami City Self Storage

Media Relations:

Our team of real estate PR experts implements systematic, proactive and opportunistic campaigns to generate positive media coverage for companies and projects through strategic press announcements, expert sourcing, awards/recognitions, bylined articles/Q&As, and speaking engagements.

Press Releases:

BoardroomPR’s team includes seven former journalists, including commercial real estate reporters and editors, with vast writing experience. Our writers create well-crafted press releases to get news to a targeted audience and generate media attention.

Expert Sourcing:

BoardroomPR positions clients as experts on the real estate market, local markets they operate in and big-picture industry trends and issues.

Copywriting:

Our team produces articles for company and project e-newsletters and messages for email blasts. We also ghostwrite bylined articles and Q&A’s for real estate firms and executives.

Social Media:

BoardroomPR’s in-house Florida lead generation social media team creates and manages content for platforms, including Facebook, Twitter, Instagram, and LinkedIn. We implement a coordinated plan to build a real estate company or project’s online social media presence and to create awareness and increase engagement, which drives more website traffic and lead generation.

Marketing and Branding:

BoardroomPR’s branding pros help its real estate PR statewide Florida PR clients develop and optimize their traditional advertising, firm materials, website, social media and blogs so they can immediately connect with their targeted audiences.

Design and Printing:

We help develop brands from scratch or create a new brand identity for established real estate firms. BoardroomPR creates logos, marketing materials, websites, blogs and social media sites with a consistent, professional look, feel and message.

Video Production:

Our team uses state-of-the-art equipment including high-resolution video and digital cameras, microphones, lights and drones for flyover shots. We also offer real estate PR clients quality video shooting and editing for use on social media, website, blogs and presentations.

Website Development and Management:

BoardroomPR designs, writes and produces websites for real estate companies, developers and other industry executives. Our team makes sure the website is visually impressive and optimized properly to rank high in web search results.

Search Engine Optimization (SEO):

BoardroomPR manages numerous Florida, local market and national SEO campaigns to catapult real estate PR client rankings with Google, Yahoo and Bing to the first page of search results.

Paid Search (SEM):

BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that has an excellent track record in generating website traffic and converting it into high-quality leads.

Online Reputation Management:

Our team offers a comprehensive management program to improve SEO over time and to ensure clients penetrate hundreds of key online databases. In the event, a Florida real estate PR client experiences negative online reviews or a crisis in its business or media investigations, BoardroomPR has significant experience helping some of Florida’s top businesses and entrepreneurs successfully deal with these crises.