Commercial Real Estate PR Public Relations

BoardroomPR is the go-to agency for commercial real estate developers, investors, lenders, brokers, and property managers seeking integrated public relations, marketing, social media management, and multimedia services. Our team positions commercial real estate clients as an industry thought leaders and enhances the credibility and awareness of industry professionals and firms through our storytelling abilities, strong media relationships, news judgment, and use of social media and digital marketing strategies. From boutique, entrepreneurial commercial brokerages to large-scale firms and developments, BoardroomPR executes multi-pronged campaigns for commercial real estate PR clients.

our representative industry clients include:

Native Realty: One of South Florida’s fastest-growing commercial real estate firms led by Jaime Sturgis
Tricera Capital: Miami real estate investment firm specializing in urban retail investments and developments throughout the Southeast U.S.
PEBB Enterprises: South Florida-based commercial real estate investor and developer with a nationwide portfolio of retail centers, office buildings and other commercial assets
Easton Group: Prolific, well-respected Miami real estate entrepreneur Ed Easton’s commercial real estate development, investment, brokerage, sales, and management company
Sand Companies: South Carolina-based build-to-rent developer that pioneered the horizontal apartment development model long before BTR became a household acronym. Sands has thousands of BTR units under development throughout the Sun Belt region
Armada Hoffler: Virgina-based real estate investment trust (REIT) that has more than four decades of commercial real estate development and investment experience, with a focus on the Southeast and Mid-Atlantic regions
Forman Capital: Private direct real estate lender based in Palm Beach County, Florida and led by Partners Brett Forman and Ben Jacobson. Provides commercial real estate debt and equity financing for transactions ranging from $5 million to $100 million
Lee & Associates South Florida: Fully vertical commercial real estate brokerage firm focused on industrial, office, retail, multifamily, investment and land sectors
Tobin, Inc.: Accomplished family-owned real estate, management, and construction company based in South Florida that provides a full stack of development, construction, brokerage, and property and asset management services across the Southeast U.S. Established in 1926
Florida East Coast Realty: Founded over 60 years ago by Tibor Hollo, Florida East Coast Realty (FECR) has built more than 60 million square feet of construction, consisting of landmark residential and commercial high-rises, single-family homes, government buildings, marinas, high-end retail centers, warehouse complexes, and telecommunications centers

Top PR Social Media Firms Best PR agency South Florida Best PR firm and Crisis Management South Florida

BoardroomPR has done a tremendous job creating and building a brand for our upscale real estate developments. There’s no one better at delivering national and international press – and creating and executing themed events that draw top luxury brokers and targeted buyers to our projects.

- Neil Fairman

President, The Plaza Group

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

Keyes has partnered with BoardroomPR for over 7 years. We started with them to promote the rebranding of a 93-year-old brokerage that needed publicity as the largest family-owned brokerage in Florida. Don, Eric, and Daniel have been part of our team since then, bringing eyes to our company, leadership, realtors and thought leaders in the industry. Just over a year ago we added their social media management and video creation service, and Veronika has absolutely transformed our platforms.

- Aaron Fisk

Keyes Company

The BoardroomPR team has played a critical role in helping us elevate the Bento brand and share the news of our statewide expansion through traditional media, social media and event planning. They worked closely with our marketing team and have been integral in creating awareness for our restaurant openings. They are a pleasure to work with.

- Johnny Tung

Owner, Bento Asian Kitchen & Sushi

Their team is aggressive, smart and results-driven. They deliver media coverage from CNBC to the front pages of the Wall Street Journal. Julie and her team’s energy and enthusiasm to do a great job is unmatched! I highly recommend BoardroomPR!

- Steven Fischler

President, SRF Ventures

Boardroom communications generated tremendous news coverage for us nationally in newspapers, magazines and on television. They are a dedicated team of professionals who do whatever it takes to get the results we needed.

- Arnie Simon

Vice President, Wolfgang Puck Professional Cookware

When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

Many thanks to the more than 60 PR professionals who attended yesterday’s Goldcoast PR Council meeting on AI Tips for PR – and special thanks to the presenters from Boardroom PR: Daniel Benjamin, Mara Gordon and Ashley Kearns.

- Gary Schweikhart

Co-Founder, Goldcoast PR Council

They spent countless hours to develop a fabulous website supported by high profile social media, SEO and PR campaigns, video production and special event support, helping us generate new admissions. They always come through for us!

- Alice Hendrickson

Director of Admissions/Financial Aid, St. Marks Episcopal

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

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Our representative industry clients include:

RKW Residential: One of the Southeast’s premier multifamily property management firms
Plantation Walk: Encore Capital Management’s transformative mixed-use development in Plantation, Florida.
Altman Companies: Major developer of apartment communities throughout Florida, the Southeast, and Midwest
Franklin Street: Statewide commercial real estate brokerage active in retail, multifamily, insurance and property management
LYND: Multifamily developer and manager with offices in Florida, Texas, and Colorado
Aventura ParkSquare: Transformative mixed-use project developed by Integra Investments
Rivergate Companies: Jay Massirman’s Miami-based real estate holding company with development ventures including EDEN Multifamily and Miami City Self Storage

Media Relations:

Our team of real estate PR experts implements systematic, proactive and opportunistic campaigns to generate positive media coverage for companies and projects through strategic press announcements, expert sourcing, awards/recognitions, bylined articles/Q&As, and speaking engagements.

Press Releases:

BoardroomPR’s team includes seven former journalists, including commercial real estate reporters and editors, with vast writing experience. Our writers create well-crafted press releases to get news to a targeted audience and generate media attention.

Expert Sourcing:

BoardroomPR positions clients as experts on the real estate market, local markets they operate in and big-picture industry trends and issues.

Copywriting:

Our team produces articles for company and project e-newsletters and messages for email blasts. We also ghostwrite bylined articles and Q&A’s for real estate firms and executives.

Social Media:

BoardroomPR’s in-house Florida lead generation social media team creates and manages content for platforms, including Facebook, Twitter, Instagram, and LinkedIn. We implement a coordinated plan to build a real estate company or project’s online social media presence and to create awareness and increase engagement, which drives more website traffic and lead generation.

Marketing and Branding:

BoardroomPR’s branding pros help its real estate PR statewide Florida PR clients develop and optimize their traditional advertising, firm materials, website, social media and blogs so they can immediately connect with their targeted audiences.

Design and Printing:

We help develop brands from scratch or create a new brand identity for established real estate firms. BoardroomPR creates logos, marketing materials, websites, blogs and social media sites with a consistent, professional look, feel and message.

Video Production:

Our team uses state-of-the-art equipment including high-resolution video and digital cameras, microphones, lights and drones for flyover shots. We also offer real estate PR clients quality video shooting and editing for use on social media, website, blogs and presentations.

Website Development and Management:

BoardroomPR designs, writes and produces websites for real estate companies, developers and other industry executives. Our team makes sure the website is visually impressive and optimized properly to rank high in web search results.

Search Engine Optimization (SEO):

BoardroomPR manages numerous Florida, local market and national SEO campaigns to catapult real estate PR client rankings with Google, Yahoo and Bing to the first page of search results.

Paid Search (SEM):

BoardroomPR works with a partner – a highly established, award-winning, Google Ad Words Certified national firm based in South Florida – that has an excellent track record in generating website traffic and converting it into high-quality leads.

Online Reputation Management:

Our team offers a comprehensive management program to improve SEO over time and to ensure clients penetrate hundreds of key online databases. In the event, a Florida real estate PR client experiences negative online reviews or a crisis in its business or media investigations, BoardroomPR has significant experience helping some of Florida’s top businesses and entrepreneurs successfully deal with these crises.