Do Good – It Looks Good
March 29, 2017
It seems like we are all constantly bombarded with scary, heavy stuff these days: fake news, racism, xenophobia, antisemitism, the list goes on. Rather than pummel you with more of this, we’d like to take the time to pay homage to companies who are standing in solidarity with causes they believe in — even if it means pulling content.
The London arm of this global ad agency is changing its name to honor its Jewish founders in the wake of the recent spike in antisemitic acts around the world. For the next 100 days, the firm will become Valenstein & Fatt, and will simultaneously launch a five-point diversity action plan.
– AT&T & Verizon
The two telecom juggernauts have pulled all ads off of YouTube this week, as they found that their content appeared before videos that promoted hate speech and extremist points of view. They are joined by Pepsi, Walmart, Johnson & Johnson, Enterprise, and pharmaceutical company, GSK, in leaving YouTube.
– United Talent Agency
Instead of hosting their annual Oscars party, United Talent Agency hosted a rally, United Voices, to support freedom of speech and artistic expression. They raised over $300,000 for refugee relief and civil liberties, and flaunted a star-studded list of speakers and performers.
The Volkswagen Group has made a commendable commitment to the United Nations International Weeks Against Racism Initiative, which occurred from March 13th to March 26th. Their employees, in all 34 locations around the world, participated in a variety of initiatives to stand against racism and support this campaign.
These companies, and many others, recognize how important their integrity is to their client and customer base. We, at BoardroomPR, salute them for taking a stand and foregoing their “usual way of doing things” — an annual party, a major ad platform, even their very own name! – for a greater cause.