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BoardroomPR’s COO Don Silver will be a guest speaker at Florida International University’s seminar titled “Social Media: Adding Impact to the Message” on January 28, 2015. Social media is an increasingly important aspect of running your business. It includes aspects of branding, public relations, marketing[...]

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As we near the end of the month, many people have already failed with their New Year’s Resolution. Whether it’s losing weight, exercising more, keeping your desk neat, or starting a book list, most of us tend to fall back to our old ways –[...]

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The entire Ferguson situation, while extremely polarizing on a social, political and emotional level, taught an important lesson about the value of public relations. Getting in front of an issue, speaking to the public and ensuring your side of the story is told is key[...]

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Every time a reported story turns out to be false, the public loses its faith in the press. Case in point, in the past month, two stories reported from credible outlets turned out to be riddled with inconsistencies or completely fabricated. Rolling Stone recently published[...]

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The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is[...]

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An Austin-based public relations firm with a strange name broke an important industry rule and was forced to learn its lesson the hard way this week. Strange Fruit Public Relations, a firm specializing in hospitality and culinary PR, came under a social media firestorm after[...]

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The Russian arms company Kalashnikov Concern, known best for making the AK-47, is trying to rebrand itself and the assault rifle after U.S. sanctions on Russia prevent Russian arms from being imported by American and Canadian stores with hopes the public relations campaign will create[...]

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BoardroomPR is sad to hear about the sudden passing of a former client, John “Hans” Huseby, 64, who together with his wife Laurie produce one of the most successful road races in the country: The Mercedes-Benz Corporate Run. Next year will be the 30th year[...]

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