Translate:

Subway Scandal Started Sooner Than We Thought

July 15, 2015

Felipe Calderon

This past week the media has been flooded with stories regarding Subway’s spokesperson, Jared Fogle, and the FBI raiding his home in a criminal investigation. This situation was a PR nightmare for Subway. What we are now learning is the investigation started back in April, when the director of Fogle’s Jared Foundation was arrested on charges of child pornography. This recent development makes many wonder why a more effective crisis communication plan was not in place?

According to The PR Professionals’ Blog “its [Subway’s] crisis communication plan should have covered such a precursor of possible trouble. If an organization doesn’t grasp that crises have roots that deserve acknowledgement and action, it should.”

Corporations need to work with all employees to prepare them for the media and possible or pending ordeals. Companies should always be proactive rather than reactive and this starts with employee training and a cohesive message internally.

It is always better to be safe than sorry.

by: Ilana Tescher

tags: Crisis Management, public relations

categorized in: BoardroomPR, Crisis Management, Newsroom

let’s talk.

BoardroomPR did an excellent job of getting our name out into the community. I was very pleased with their services and highly recommend them.

- David Schulman

General Agent, DBS Financial / Mass Mutual

Boardroom has been a strategic partner supporting our business growth and brand expansion. The personal interaction with Eric and Daniel and their incredible focus to meet deadlines with quality content has propelled KWPMC as a market leader.

- Tim O’Keefe

Partner | KWPMC

When we looked to partner with a public relations firm more than 15 years ago, we chose BoardroomPR because they understood our business and vision. Their strategic and thoughtful approach to our PR campaign has helped us build our brand, locally and nationally.

- Ruth Trezevant

Ruth Cyrus, VP Marketing, Oasis Outsourcing

We have had a long relationship with BoardroomPR, and the agency consistently provides outstanding public relations and media results. Law firm marketing requires a special focus and the team at Boardroom understands this and delivers.

- Jamie Cole

Managing Director, Weiss Serota, et al.

Boardroom communications is a top-notch PR firm that has amazing contacts to connect its clients with media sources for significant exposure. Todd Templin is creative and always thinking about his clients and how he can best serve them and their needs! I highly recommend Todd and his team at Boardroom!

- Beth Azor

Azor Advisory Services

BoardroomPR worked as our strategic marketing department to transform our social media, get us in the news and launch a influencer campaign that has grown audience and engagement. The team was always on top of the game, coming up with creative ideas to promote PoolCandy and get us results, getting featured on multiple Top 10 lists.

- Shane Samole

President, PoolCandy

Hiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.

- Kenia C. Lee

Tobin, Inc./Tobin Real Estate

I was the first employee hired at Boardroom in 1990 and I’ve since watched the company grow with the same integrity, dedication and ROI. Boardroom is top of my list when referring a client to a PR agency.

- Lisa Buyer

Author of Social PR Secrets

BoardroomPR always delivers prompt, quality service, keeping our firm at the forefront of the accounting industry. Their team is creative, knowledgeable, effective and driven. Their work has helped our firm achieve its “Top 25 Litigation Support Accounting Firms” ranking.

- Alan Fiske

Managing Director, Fiske & Co.

Thank you to the talented team at BoardroomPR for their diligent work garnering press coverage for us in South Florida and nationally in business and trade media. Highly responsive and tenacious, they are experts at positioning our advisors as thought leaders and subject matter experts.

- Grant Rawdin

Founder and CEO Wescott Financial Advisory Group LLC