This past week the media has been flooded with stories regarding Subway’s spokesperson, Jared Fogle, and the FBI raiding his home in a criminal investigation. This situation was a PR nightmare for Subway. What we are now learning is the investigation started back in April, when the director of Fogle’s Jared Foundation was arrested on charges of child pornography. This recent development makes many wonder why a more effective crisis communication plan was not in place?

According to The PR Professionals’ Blog “its [Subway’s] crisis communication plan should have covered such a precursor of possible trouble. If an organization doesn’t grasp that crises have roots that deserve acknowledgement and action, it should.”

Corporations need to work with all employees to prepare them for the media and possible or pending ordeals. Companies should always be proactive rather than reactive and this starts with employee training and a cohesive message internally.

It is always better to be safe than sorry.

by: Ilana Tescher