Beyond writing press releases, top PR agencies like BoardroomPR build strong relationships with members of the media and know when and how to pitch stories and strategically position clients to maximize visibility. Most people believe public relations professionals sit around writing press releases all day. While writing plays a huge part in what we do, there’s much more skill involved.  Writing a lot of fodder won’t mean anything if it’s not read and doesn’t appeal to a client’s target audience. This is where firms like Boardroom PR really differentiate themselves. 

Public relations has diversified. The goal is to communicate your brand and news to build engagement that familiarizes others with you – visibility. It’s not just about creating content; it’s about making sure it gets noticed and drives results. 

Success for our public relations clients means being familiar with the routine of various media/markets. 

Building genuine media relationships benefits clients

Successful media relations takes time and effort, but the payoff of enhanced brand visibility is  worth it. It is a necessary function that involves building and maintaining relationships between print, TV and other media outlets.  

It involves strategically communicating and interacting with the press to enhance coverage of a company’s brand, promote positive imaging, and garner support.  Developing relationships that create partnerships that result in media coverage and allow information to reach the public faster is the goal and positions a company as an expert or thought leader. 

Example of having a good media relationship

Imagine a company has a great story to tell about its latest project or acquisition. The publicist crafts a press release and sends it out, but with the climate of today’s news media, it has become difficult to get someone to answer the phones. 

Positive media coverage helps build customer trust, validate a product, and attract potential clients for a company. Conveying a brand’s message and embracing the art of strategic outreach is important and requires a proactive approach that results in increased website traffic and improved SEO. 

BoardroomPR leverages effective media relations with the right blend of strategy and authenticity, which can create powerful connections with the media and amplify your company’s message. 

Diana Mellion

PR Specialist