Everyone is on social media. Well, almost everyone. According to a recent study, as of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms monthly. That’s 4.48 billion people who you could reach for your business, but where do you start? With the people who already created an organic platform and following: Influencers. 

The term influencer may feel like it started out on social media, but it dates to the mid-1700s, though it was not a job title back then. In the year 1760, the concept of influencers began. A potter named Josiah Westwood created a tea set for Queen Charlotte and publicized himself as the “Potter of her Majesty.” This title and the royal family’s stamp of approval deemed his brand a staple and is called the “father of modern marketing.” 

Nowadays, when you think of an influencer, it is someone who engages with a following on their social media platform of choice and sells or promotes products for brands. The advertising can vary, but to the eye, it comes off as organic, natural, and seamless – as opposed to traditional advertising. The result is a booming industry: influencer marketing could be worth $10 billion by 2022. 

The question is: why does influencer marketing do so well? Influencers create an audience on social media by sharing their story and being relatable to the people who consume their content. By the time they reach a significant audience, people continue to follow them because they become invested in their story and value their opinion. This is where brands have a good opportunity to market their product or business through an influencer. 

The key is selecting the right influencers. It is important to find influencers in your niche, whether that’s hospitality, food, fitness, healthcare, etc, otherwise, you are not marketing to the right audiences.  

Influencer marketing is an excellent way for brands with low followers and subscribers to get brand visibility and build an audience. As one of the top Florida digital marketing and public relations agencies,  BoardroomPR offers award-winning influencer Marketing and social media campaigns that can elevate your business, firm, or organization and achieve marketing goals. Our expert public relations team knows how to match our influencer marketing clients with authentic influencers who can accurately communicate our client’s messages.  

Need help getting started with influencer marketing? Click here to learn more {Hire Social Media Experts in Florida | Facebook Marketing -BoardroomPR: boardroom PR} 

Veronika Vernachio

Multimedia Account Executive