In the past few years, social media platforms have undeniably become oversaturated. The influencers are talking about it, and the consumers are endlessly scrolling through it. So, it’s more important than ever that your brand stands out–or should I say, is scroll-stopping. 

When you think of how to accomplish this, you might think about staying on top of trends, cross promoting your content, using relevant hashtags, and posting at the right times. But you’re forgetting a crucial component of your brand’s potential success on social media, and that’s the power of visual identities. 

Here are 5 reasons why your brand’s online aesthetic matters:

1. Easy on the Eyes

Your brand’s aesthetic goes beyond the aesthetically pleasing aspects, but those elements are important nonetheless. These elements—typography, color palettes, imagery—are the pillars of your brand; the foundation upon everything else is built. First impressions matter. A visually appealing feed screams professionalism and quality and could be the difference between engagement and a quick scroll-by. 

2. Consistency = Trustworthy

In a sea of ever-changing content, a consistent aesthetic builds trust and accountability with your audience. It shows attention to detail and professionalism—it shows you care. A social media account that appears visually unorganized and inconsistent can come across as unreliable and unappealing, and we definitely don’t want that!

3. The Recognition Reflex

Visual upkeep on social media makes your brand instantly identifiable and memorable, heavily influencing brand recognition. Put yourself in the consumer’s shoes: imagine you’re scrolling and a familiar color palette,  signature font, or recognizable style stops your thumb in its tracks. It’s like encountering an old friend—a comforting sense of familiarity washes over you, and the brand name instantly pops into your head. The more consistent, the easier it is for people to remember you and, in turn, connect with you. 

4. Emotions Drive Decisions

Visuals tap into our emotions faster than words do, and certain emotions drive consumers to engage and take action. Curated content can evoke certain feelings such as comfort, excitement, and inspiration, subconsciously nudging them toward successfully responding to that post’s call to action. 

5. Tells Your Story

The power of aesthetics lies in their ability to tell a story without words. They are a visual narrative, and can convey your brand’s story, values, and mission in a way that a few sentences cannot. With a cohesive and purposeful visual identity, every individual post is another page in the book that is your brand and makes your messages clearer and more compelling to your audience.

Your social media aesthetic is more than just the cherry on top; it’s the secret sauce of your brand’s online success as it’s constantly influencing perception and driving action. If you need assistance with social media management and ensuring your brand’s identity shines through every post, our award-winning South Florida social media team at BoardroomPR is happy to help. Call our public relations and marketing agency at 954-370-8999.

Hannah Batista

Social Media Specialist