tag archive: SEO.

Five Digital Marketing Trends You Can’t Ignore in 2025

March 27, 2025

Mara Gordon

It already seems like so much has happened this year, and we’re not even halfway through! Fortunately, or unfortunately, the ever-changing digital marketing landscape is no exception to constant change. As experienced Florida digital marketers, we are seeing rapid changes in the marketplace ranging from a lot more AI-driven content and first-party data requiring businesses to adapt their campaigns. Here’s a look at 5 digital marketing[...]

The Shifting Sands of B2B SEO: Navigating the Future of Search

March 6, 2025

Donald Silver

In the dynamic realm of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for B2B businesses aiming to amplify their online presence and drive qualified leads. However, the strategies that once yielded top rankings have undergone a seismic shift, demanding a nuanced and forward-thinking[...]

What You Must Know Before Starting a Podcast

January 31, 2025

Lauren Berger

Podcasts are an increasingly popular way to showcase expertise, connect with your target audience, and enhance the organization’s digital presence. But launching a podcast isn’t as easy as hitting a record button. BoardroomPR’s highly experienced former print and television journalists believe podcasts require proper planning, investment and promotion to ensure the product is good[...]

2024 Inbound Conference Recap Part 3: Search Trends, TikTok and Other Key Takeaways

November 14, 2024

Ashley Kearns

As Florida search trends evolve, AI is pushing businesses to adapt, favoring longer, more specific queries and transforming traditional practices. In this final part of my Inbound Conference recap series, let’s dive into how these changes impact SEO and explore the strategies to stand out[...]

SEO Basics for Communications Pros, Content Creators and Marketers

August 27, 2024

Mara Gordon

You don’t need the words “SEO Expert” in your job title for Search Engine Optimization to be an important part of your job. Mastering Search Engine Optimization (SEO) is essential for communications professionals, content creators and marketers who want to make their efforts go further.[...]

A Blog About Blogging: 7 Reasons Why It’s Important

April 23, 2024

Mara Gordon

Blogging has come a long way from a place to share personal musings to a powerful tool for businesses to engage, inform and inspire their audiences. Here are seven reasons why blogging is not just important, but indispensable to your marketing strategy. Building Authority and[...]

Legal Marketing and Communications in the 2020s: What’s the answer?

November 11, 2022

boardroomPR

With so many platforms available to reach your clients – from social media to websites and SEO – where should law firms be investing their time and their money? BoardroomPR legal marketing professionals Don Silver and Michelle Griffith recently tackled this topic at the Association[...]

Understanding the beast that is Google SEO

July 28, 2022

Donald Silver

Your Google SEO ranking is one of the most integral factors contributing to effective website exposure, being vital to a healthy stream of interactivity and organic traffic generation. SEO or Search Engine Optimization dictates which sites and locations will appear first when clients, contacts, or[...]

B2B Marketing: Why Skipping the Consumer Might Be What Your Company Needs

August 20, 2021

Lauren Berger

When it comes to marketing, there are a wide variety of tactics out there. You need a clear and concise plan when establishing the marketing strategy that will work best for your business. Sometimes, it means skipping over the consumer entirely. Most people think marketing[...]

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tag archive: SEO.

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