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Before becoming a publicist, BoardroomPR Account Director Laura Burns spent nearly a decade working in TV news. Everyone, especially her clients, always asks her how to get on TV. Here’s her best piece of advice: 1. Have something unique or interesting to say. Reporters always[...]

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There is an art to writing a press release; it must have quality information to attract the media. But with the endless amounts of pitches being submitted to media outlets, adding a visual element can give your pitch that “pop” it needs to stand from[...]

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