So, you want to utilize the LinkedIn Newsletter feature. Our top Florida public relations agency has seen increased popularity in using newsletters to share industry insights, tips, and thought leadership pieces. They are a great way to interact with your network and create meaningful connections. Here’s an example of what this feature looks like on LinkedIn:

Before you get started, here are 3 tips to master this feature on LinkedIn:

1. Create Unique Content

LinkedIn Newsletters bring more interaction and value to your clients and prospects. By letting your network in on tips and tricks they can’t find elsewhere, you’re creating a lasting connection with them. Audiences want industry trends, compelling insights, and high-quality visuals that help illustrate your points. Don’t be afraid to link back to examples from your own company to further illustrate industry trends and their influence. Content that is unique and specific will keep audiences coming back for more.

2. Consistency Is Key

Every South Florida social media manager knows that consistency, regardless of your content, is key. Whether you’re podcasting, posting, or writing, audiences want something they can count on. You should also develop a reliable posting schedule. What day of the week and time of day do you find your followers most active? It’s important to take advantage of key visibility times, so you know your content is reaching subscribers. Take advantage of LinkedIn’s analytics to determine the most active times or engage with a Florida content manager.

3. Keep It Brief

A sneaky feature LinkedIn includes is approximate read time, which signals to the viewer how long the newsletter will take them to read. Not many people will want to spend more than a few minutes reading articles in a newsletter format, so make sure it’s concise. Also be sure  to include a Call-to-Action (CTA) that prompts your reader to interact with you further.

Are you ready to create your own LinkedIn Newsletter but unsure where to begin? Contact our award-winning digital marketing agency, today!

Katie Scoville

Social Media Specialist