As a full-service Florida public relations agencyBoardroomPR recognizes the significance of professional and trade organizations as an opportunity to broaden our clients’ business horizons, as well as our own.

The expression “Membership has its privileges” is true. Whatever field you work in, it is vital that you become connected in some way or at least explore making new contacts within your own industry or profession.

Valuable Insights

Getting involved in an association of some type provides industry insights that you might not be aware of otherwise. Involvement means being privy to industry trends, networking and educational opportunities, and mixing with your peers. Also, being surrounded by like-minded individuals provides opportunities to deepen relationships and potential business opportunities.  Who knows, you might meet a prospective employee or acquisition candidate, or earn a leadership role that will enhance your reputation.


Networking is a key component of most businesses and should be pursued vigorously. Even with our busy schedules, we must not ignore these opportunities to meet and connect with others in our respective fields but actively seek to make new connections.

Building Long-Term Relationships

Connections are important and a great benefit that foster lifelong relationships. While participating in meetings, workshops and conferences outside of the office setting, you run into groups of the same people. Familiarity with colleagues can mean an open door to business opportunities.  But it is good to take it another step and follow up with your new contact(s) to schedule a coffee or lunch or introduce them to someone you know who might be a great contact for the future.  This is often referred to as, “Give to Get.”

Improving Your Skills

Other benefits of joining a group strategic to your trade are the many opportunities to improve skills and the educational impact. Membership typically gives you access to free monthly webinars, workshops and conferences at discounted rates, as well as online community forums so you can engage with other professionals. Before joining a trade organization, it’s essential to research and evaluate the specific benefits offered by each group.

Professional development while involved in a network or trade organization affords the recipients the opportunity to improve their knowledge in their respective fields. There will be opportunities to stay current on trends, learn what’s going on in your market, improve your skills and learn new ones.

Now is a great time to start your search to see what associations, clubs or organizations best fit your interests.

Diana Mellion

PR Specialist

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