Insights from Social Media Director, Ashley Kearns

It’s hard to believe that what started as a one-woman show, with our Social Media Director Ashley Kearns filming content on her phone, has blossomed into the social media powerhouse that BoardroomPR is today. While the tools and technology have evolved significantly, the core of our success remains unchanged: compelling storytelling.

“We didn’t have all these cameras; we didn’t have all these lights. I was the social media manager,” Kearns said. “But because we always focused on telling the story and creating content with purpose, clients started to recognize the difference between us and the competition.”

This early emphasis on meaningful narratives laid the foundation for BoardroomPR’s unique approach. We understand that social media is more than just a platform for self-promotion. It’s a powerful tool for connecting with audiences, building authentic relationships, and driving real business results.

“There is no concern about the future. There’s only excitement,” Kearns said. “The future is looking bright for us because of the work that we do with social media and our ability to tie it into that traditional PR aspect and storytelling.”

This excitement stems from the unwavering belief that storytelling will always be relevant.

“The need for storytelling is always going to be there because that’s a part of the human experience,” Kearns explains. “And that is something that BoardroomPR really focuses on, that storytelling aspect. We help our clients tell their stories their way, in a way that’s authentic and resonates with audiences.“

This commitment to authentic storytelling, coupled with a data-driven approach, sets BoardroomPR apart.

“It’s not about focusing on what’s the latest thing on social media,” Kearns emphasizes. “It’s about your story and how can we tell it effectively.”

By analyzing data and understanding what resonates with audiences, we refine our strategies toensure that every piece of content serves a specific purpose. This dedication to both creativity and results has fueled our organic growth and solidified our position as a leader in the industry. Take one of our luxury real estate clients for example. Using the power of storytelling through videos and graphic design, we’ve grown their follower count on Instagram to over 1,000 in less than a year.

As social media continues to evolve, the need for compelling narratives will only increase. BoardroomPR is poised to remain at the forefront of this dynamic landscape, consistently pushing the boundaries of creative storytelling and delivering exceptional results for our clients.Proper social media management builds brand loyalty, establishes credibility, increases awareness, and attracts new customers. Need help crafting your online presence or enhancing existing profiles? BoardroomPR’s award-winning South Florida social media experts are here to help!

Veronika Vernachio

Creative Director/Multimedia