Keeping Your Annual Event Fresh on Social Media: A Guide to Engaging Content
September 9, 2024
Does your company host the same event year after year? Are you struggling to make your social media campaign feel fresh and exciting? You’re not alone! Here at BoardroomPR, a top Florida digital PR agency, we help clients like The Keyes Company, who host their annual Pappas Tour across more than 40 offices. Here’s how we breathe new life into social media content for recurring events.
Theme It Up
The Keyes Company uses a yearly theme to keep their Pappas Tour content engaging. This year, it was “sailing/ocean/beach.” We embraced this theme by filming their president and CEO on the water for a dynamic announcement video. This strategy sets the tone for exciting content that keeps agents interested.
Trending Content Is Your Friend
Staying on top of real-time trends adds another layer of freshness. Our team researches popular social media formats and integrates them into our content for each Pappas Tour stop. For example, we’ve utilized formats like these:
- Trend #1: “I wasn’t sad, I just needed a…” It was an audio on Instagram that was trending and being favorited on the algorithm, so we used this event to hop onto it.
- Trend #2: “I have plans. The plans” Similar to the above, this trend is a simple way to make an event seem timely and fun.
- Trend #3: Taylor Swift sound to “August” – which was perfect because this audio talks about the ending of something and this was the ‘Pappas Tour’ winding down.
Beyond the Event
Our content doesn’t just have to be about the event itself. We capture the essence of the company by filming content that showcases the agents, managers, and executives coming together. This behind-the-scenes look fosters a sense of community and company culture.
No matter how repetitive an event feels, fresh social media content is key. We utilize this ongoing strategy with all our clients for their monthly content calendars. Proper social media management builds brand loyalty, establishes credibility, increases awareness, and attracts new customers. Need help crafting your online presence or enhancing existing profiles? BoardroomPR’s award-winning South Florida social media experts are here to help!
Veronika Vernachio
Creative Director/Multimedia