When summer hits, priorities shift. People are traveling, enjoying time outside and spending a little less time scrolling. That doesn’t mean your brand should go completely quiet on social media—it just means you can shift your digital strategy to make engagement easier and more intentional.

As a leading social media management agency in Florida, we often remind clients that summer is a great time to simplify and stay consistent online.

Here are six easy, low-effort social media marketing tips to keep your business or personal brand visible during the summer slowdown:

1. Commit to One Post a Week on LinkedIn

If you only do one thing social media-related this summer—make it a weekly LinkedIn post. This could be:

• A quick update on your latest project or client win
• A team photo or shoutout
• A link to an article you found interesting (with a short caption on why)

One post a week keeps you active without overcommitting, and LinkedIn’s algorithm tends to favor consistency over frequency. If you’re working with a social media marketing agency, they can help you build a content calendar to keep organized and plan ahead.

2. Repost and Reshare

You don’t always need to create content from scratch.

• Reshare a partner organization’s post and add your perspective
• Repost a follower’s photo or story
• Share a throwback or “in case you missed it” from earlier in the year

This keeps your profile active while giving love to others in your network—a simple content marketing win.

3. Use Seasonal, Real-Life Content

Summertime offers easy, natural content opportunities:

• Behind-the-scenes at your office or a team lunch
• Snapshots from community events or conferences
• Personalized “out of office” posts that show your human side

Audiences engage more with real people than polished promos, especially in the summer.

4. Plan Around Time Off

If you’re traveling, schedule a couple of posts in advance. And while you’re out:

• Take a photo or jot down an idea you can turn into a post later
• Share a candid Story or Reel to show your personality without overthinking it

5. Comment More, Post Less

Don’t underestimate the power of commenting. Engaging on others’ posts:

• Keeps your profile active in feeds
• Strengthens relationships
• Doesn’t require content creation

Try leaving thoughtful comments on 2–3 posts each week. It’s a small effort with big digital PR value.

6. Resurface Evergreen Content

This one takes a little more effort but can be effective. Look back at your best-performing posts from the past year and repurpose them. Change the image, update the caption or reframe the message slightly. This is one of the easiest ways to maximize your content strategy.

Staying engaged on social media during the summer doesn’t have to be a full-time job. With a few small, consistent actions each week, you can stay top-of-mind, build trust and set yourself up for momentum heading into the fall.

Need help with social media management this summer?

Our award-winning Florida marketing and PR agency can help you stay active with a smart, scalable plan.

Contact us to chat about your Florida social media strategy, digital marketing support or a full-service communications plan today.

Mara Gordon

Digital Marketing Director