tag archive: marketing.

In a digital landscape oversaturated with B2B marketing content, standing out from the “crowd” is more important than ever. According to research by Alan, 82% of business decision-makers consider B2B marketing boring, predictable, and repetitive—but it doesn’t have to be that way. A single person consumes more[...]

Read more

The ability to articulate your company’s brand is essential. As a leading Florida public relations agency, we work with executives to ensure they are prepared to convey their company’s mission, values, and unique selling points. Why Brand Awareness Matters Lessons from the Campaign Trail Even presidential candidates have[...]

Read more

What is an Eblast and Why Do You Need It? In the ever-evolving world of digital marketing, an eblast stands out as a powerful tool for reaching your audience directly and effectively. But what exactly is an eblast? An eblast, or email blast, is a targeted email[...]

Read more

Video marketing remains king on social media, continually proving itself as the most effective method for showcasing brands. That said, why not take it to a new level? As we continue to innovate in 2024, marketing strategies are shifting to embrace more dynamic and engaging tools. One[...]

Read more

Though AI has been around for quite some time, it seems like only recently that it has been brought to the forefront, prompting curiosity about how Florida legal marketers can harness AI. There are many reasons to incorporate these online tools, but also a few disadvantages to[...]

Read more

A good marketing plan is a multi-faceted document. Done well, it should incorporate traditional and social media, eNewsletters and blogs, public and media relations, and website development. Another potentially important marketing discipline is paid media, or advertising. Before you spend a dime – or thousands[...]

Read more
Julie Byline Article dbr