When it comes to marketing, there are a wide variety of tactics out there. You need a clear and concise plan when establishing the marketing strategy that will work best for your business. Sometimes, it means skipping over the consumer entirely. Most people think marketing[...]
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A good marketing plan is a multi-faceted document. Done well, it should incorporate traditional and social media, eNewsletters and blogs, public and media relations, and website development. Another potentially important marketing discipline is paid media, or advertising. Before you spend a dime – or thousands[...]
Read moreNew Year, New Lessons: What we learned from 2018
January 13, 2019
Every year, headlines are made featuring the good, the bad and the ugly when it comes to public image. From the White House to the coffee shop to the friendly skies, 2018 provided daily lessons of what to do – and not to do –[...]
Read moreFor South Florida attorneys, Boca Raton accountants, Miami retailers or Miami Beach luxury real estate agents, “marketing” embraced the tradition of attending a networking event, inviting a client or prospect to lunch or speaking at a seminar and saying they’ve “marketed” their businesses. Then social[...]
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