It already seems like so much has happened this year, and we’re not even halfway through! Fortunately, or unfortunately, the ever-changing digital marketing landscape is no exception to constant change. As experienced Florida digital marketers, we are seeing  rapid changes in the marketplace ranging from a lot more AI-driven content and first-party data requiring businesses to adapt their campaigns. Here’s a look at 5 digital marketing trends in play now:

1. AI-Powered Marketing is the New Normal

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. Businesses are using AI tools to automate content creation, personalize customer experiences and optimize ad targeting. Whether it’s ChatGPT or Google’s Gemini for content writing or AI-driven analytics tools, brands that properly embrace AI will have a competitive edge. For a deeper dive into AI’s impact, check out our Key Insights on AI.

2. Short-Form Video Continues to Dominate

With TikTok, Instagram Reels and YouTube Shorts leading the way, short-form video remains supreme. Consumers prefer quick, engaging content over long-form videos. Brands that master the art of storytelling in under 60 seconds earn higher engagement and conversions. To stay current on social media platform changes, read our article on What’s New on Instagram in 2025: Updates and Trends.

3. Search is Becoming More Conversational

Google’s shift toward AI-powered search results means traditional SEO is evolving. Users are searching in a more natural, conversational way, so businesses need to optimize content for long-tail keywords and voice searches. Featured snippets and AI-friendly content will also be crucial for visibility. For insights into adapting your SEO strategies, explore The Shifting Sands of B2B SEO: Navigating the Future of Search.

4. Influencer Marketing is Becoming More Authentic

Gone are the days of scripted influencer ads. Consumers crave authenticity, and brands are turning to micro-influencers and real customer testimonials instead of the canned sales pitches of the past. Partnering with influencers who genuinely align with your brand’s values will drive much better engagement than celebrity endorsements. Learn how to make your social media strategy stand out with an influencer marketing plan in our blog post Influencer Marketing: A Beginner’s Guide.

5. First-Party Data is Critical

With third-party cookies being phased out, businesses must focus on collecting and leveraging first-party data. This means building strong email lists, using customer surveys and optimizing CRM strategies to maintain personalized marketing efforts without relying on external tracking.

Marketing in 2025 is all about adaptability. Businesses that leverage AI, embrace video, focus on first-party data and prioritize authenticity will be the ones that thrive. Stay ahead of these trends, and your brand will remain relevant. 

If you need help with your business’ digital marketing efforts, social media management, content creation or video production, reach out to us – BoardroomPR – Florida’s top digital marketing agency.

Mara Gordon

Digital Marketing Director