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The Importance of Positioning Clients as Industry Experts

February 17, 2015

Felipe Calderon

A useful strategy in a South Florida PR campaign is getting our clients in front of key issues that affect the industry or the public. For example, marine insurance leader Atlass Insurance Group’s Senior VP Scott Stamper wrote a Miami Herald My View on the turnaround in the yacht sales market and its impact on the local economy.

Not a bad way of demonstrating your leadership and industry knowledge to your employees, customers and industry, is it?

by Don Silver

tags: public relations, thought leaders

categorized in: BoardroomPR, Newsroom, Public Relations

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When City National Bank was looking for public relations counsel, we wanted to find a firm that took the time to get to know us and what makes us unique. BoardroomPR is that partner– they understand our industry, know the communities we serve and have delivered quality results.

- Eddie Dominguez

Sr. Vice President, City National Bank

Boardroom communications generated tremendous news coverage for us nationally in newspapers, magazines and on television. They are a dedicated team of professionals who do whatever it takes to get the results we needed.

- Arnie Simon

Vice President, Wolfgang Puck Professional Cookware

The DevStar Group has utilized BoardroomPR for most of its public relations initiatives promoting several real estate projects. They have been successful generating exposure in traditional and new media outlets – locally, nationally and in Latin America. They are creative, responsive and are able to execute in a demanding environment.

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Principal, The DevStar Group

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President, SelectJOBS.com and Equilibrix

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Managing Director, Fiske & Co.

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Partner | KWPMC

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Co-Founder, Goldcoast PR Council

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President, PoolCandy

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Executive Director JAFCO