The versatility of BoardroomPR’s team of integrated public relations, social media and marketing pros was on display in generating a Local 10 (WPLG) feature story on one of its high-end condominium development clients. Local 10 spotlighted a major milestone at Salato Residences, an ultra-luxury boutique condo that U.S. Development is bringing to Pompano Beach. 

The TV piece included exclusive drone footage of the demolition of an existing apartment building to clear the Salato site for upcoming vertical construction and noted the beachfront project’s role in the evolution of Pompano Beach into a dynamic year-round destination. How did this major media placement come together?

BoardroomPR’s award-winning content team regularly leverages our in-house video production and editing capabilities as the most effective way to showcase real estate developments, like Salato Residences, on social media. We increasingly incorporate the use of drone video to take visual storytelling to new heights – literally. 

In this instance, BoardroomPR enlisted our team to capture drone footage of the demolition at the Salato site for promotion through the project’s social media and marketing channels. At the same time, our publicists successfully pitched Local 10’s producers to cover the milestone and the broader development activity occurring in Pompano Beach. The station utilized the provided drone footage in its piece, which ran during the afternoon newscast and online.

BoardroomPR’s public relations and social media experts work with Salato Residences to generate buzz, excitement and sales leads for the project, which is gaining steam with a wide variety of buyers who clamor for boutique product on the beach with a single-family feel. Recent buyers include West Broward County homeowners seeking a lifestyle change, Northeast U.S. residents and Canadians – among others. Prices at Salato Residences begin at $2 million. The 10-story, 40-unit luxury condominium project features a half-dozen penthouses designed by Randall Stofft Architects, with interior design from Interiors by Steven G. Salato will rise on Briny Avenue, just 100 feet from the ocean.

BoardroomPR is proud to be the public relations, social media and integrated marketing partner of a diverse roster of distinguished real estate companies, including ultra-luxury real estate developments, real estate brokerages and construction firms.

Eric Kalis

Senior Vice President