September 11, 2015
The Washington Redskins are getting into some serious social media drama. For those of you who haven’t been following the latest Redskins debacle, here’s what’s happening: Quarterback Robert Griffin III was named the starter in February. Because he suffered from a concussion and has not[...]
Read moreBoardroomPR COO Don Silver was interviewed by Palm Beach Post reporter John Pacenti for a story on a South Florida hospital that had been under fire by CNN and a local activist regarding high mortality rates in its specialized pediatric heart surgery unit. He discussed[...]
Read moreJuly 15, 2015
This past week the media has been flooded with stories regarding Subway’s spokesperson, Jared Fogle, and the FBI raiding his home in a criminal investigation. This situation was a PR nightmare for Subway. What we are now learning is the investigation started back in April,[...]
Read moreIn today’s day of electronic media pushing stories out further than ever before, it is sometimes incumbent upon companies that wish to get their version of a story out to do their own paid public affairs campaigns. While this is not always the answer, there[...]
Read moreFebruary 12, 2015
NBC News anchor Brian Williams has been suspended for six months for not telling the truth about being fired upon while in a helicopter in Iraq. But did he tell a lie and thus undermine his credibility as a journalist? Or did his memory fail[...]
Read moreDecember 16, 2014
The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is[...]
Read moreDecember 12, 2014
An Austin-based public relations firm with a strange name broke an important industry rule and was forced to learn its lesson the hard way this week. Strange Fruit Public Relations, a firm specializing in hospitality and culinary PR, came under a social media firestorm after[...]
Read moreSeptember 22, 2014
The story of One Fifty One at Biscayne is one of the transformation of a condominium and a community. In less than six months, the North Miami development has gone from two under-performing towers with reputation issues to a luxury condominium destination and an extraordinary[...]
Read moreHiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.
- Kenia C. Lee
Tobin, Inc./Tobin Real Estate
