posts under: Public Relations.

There is more noise than ever in our media landscape. Between linear, digital, social, print, (fake! just kidding.) we are consistently overwhelmed by the sheer volume of content out there. So how does one do it? How does one break through to engage and influence[...]

Rogue One: A Star Wars Story – the latest installment in the nearly 40-year old film series – opened this weekend to a massive $155 million box office domestically, and an even more impressive $290.5 million internationally. The film is the first in the series[...]

It’s the most wonderful time of the year – and for PR mavens, it’s busy. We’re working (work!) every holiday party, nailing the perfect gift idea for our clients, bosses, and colleagues, and of course, looking effortless in doing so. We know it’s a lot,[...]

It’s almost time to ring in the New Year. Have you mapped out your marketing plan yet?  If not, what are you waiting for? If you’re a C-level executive, a high-profile attorney, a condo developer or wealth manager – now is the time to audit[...]

As Art Basel came to a close last week, The New York Times praised Miami as having “a solid art scene.” Our city’s progress in the cultural and visual arts and architectural achievement finally got some well-deserved kudos; from the Pérez Art Museum to the[...]

The brand, founded in 1848, is rolling out a platform entitled, Walk Her Walk, inspired by the iconic little girl in the yellow dress who adorns each package. From supporting arts education to reducing water scarcity, Morton is donating to five nonprofits that inspire them[...]

It’s the first Wednesday after the first Tuesday after the first Monday of November, and America is facing a future unlike we’ve ever faced before. For all of Donald J. Trump’s campaign promises and bluster, though, what we’re witnessing is the handiwork of our generation’s[...]

The U.S. Presidential debates have made for interesting theater. They’ve been a hybrid of reality shows and competition series, scripted only in that each candidate has talking points they want to get across to viewers. One problem: their scripts often don’t deliver well, and their[...]

PR tip of the dayIn PR, we are challenged daily with generating news coverage, creating buzz and driving attendance of industry and charitable events. South Florida PR practitioners often advise clients to involve high-profile community leaders and take great photos for stories, but there is[...]

BoardroomPR’s Senior Vice President, Caren Berg, was invited to speak to Florida State University Students involved in the Florida Public Relations Association (FPRA). FPRA is a student organization that focuses on professional development and for those studying to become public relations practitioners.Caren spoke to the[...]