April 27, 2015
South Florida recently has been awash in big public relations news. Dania Beach tech firm Magic Leap hit the front page with its $500 million investment by Google. Billions of dollars are being spent on new luxury condominiums from Miami Beach to downtown Boca Raton.[...]
Read moreJM Family Enterprises recently donated $500,000 to the Holocaust Documentation & Education Center to the vision of building the first South Florida Holocaust museum. The nonprofit organization is currently developing the museum in Dania Beach and will tell the story of the Holocaust in both English and[...]
Read moreFebruary 17, 2015
A useful strategy in a South Florida PR campaign is getting our clients in front of key issues that affect the industry or the public. For example, marine insurance leader Atlass Insurance Group’s Senior VP Scott Stamper wrote a Miami Herald My View on the turnaround in the[...]
Read moreFebruary 12, 2015
NBC News anchor Brian Williams has been suspended for six months for not telling the truth about being fired upon while in a helicopter in Iraq. But did he tell a lie and thus undermine his credibility as a journalist? Or did his memory fail[...]
Read moreFebruary 2, 2015
Our COO Don Silver enlightened Miami professionals and university students on how they can use social media to add impact to their public relations messages on Jan. 28. He spoke to a packed meeting room on the Biscayne Bay campus of Florida International University at[...]
Read moreJanuary 27, 2015
Today marks the 70th anniversary of the liberation of Auschwitz. Survivors, many in their 80s and 90s, gathered to commemorate this historical date. Records estimate that more than 1 million people, most of them Jews, were killed between 1940 and 1945, when Soviet troops liberated[...]
Read moreJanuary 20, 2015
As we near the end of the month, many people have already failed with their New Year’s Resolution. Whether it’s losing weight, exercising more, keeping your desk neat, or starting a book list, most of us tend to fall back to our old ways –[...]
Read moreDecember 20, 2014
The entire Ferguson situation, while extremely polarizing on a social, political and emotional level, taught an important lesson about the value of public relations. Getting in front of an issue, speaking to the public and ensuring your side of the story is told is key[...]
Read moreDecember 17, 2014
Every time a reported story turns out to be false, the public loses its faith in the press. Case in point, in the past month, two stories reported from credible outlets turned out to be riddled with inconsistencies or completely fabricated. Rolling Stone recently published[...]
Read moreDecember 16, 2014
The recent high-profile hacking of Sony Pictures has caused a public relations nightmare for all involved. More confidential company data, internal email exchanges and unreleased movies continue to be leaked by the group calling itself “#GOP,” which stands for Guardians of Peace. The spotlight is[...]
Read moreHiring BoardroomPR for our PR and Marketing has been one of the best decisions our company has made. We have grown as a team, as a company and in the process added Boardroom’s team as part of the Tobin family.
- Kenia C. Lee
Tobin, Inc./Tobin Real Estate
