With both the publicist and the attorney in siloed conversations with the client, he is now receiving the exact opposite advice—don’t speak vs. speak fast. Historically, publicists and attorneys have not been the closest of comrades. When our clients find themselves in a crisis, lawyers[...]
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boardroomPR’s Zoe Haugen Stars in “Get Beyond Money” Movement
October 15, 2019
BoardroomPR Multimedia/PR Specialist Zoe Haugen is the official spokesperson for a new financial movement taking root in South Florida designed to get young adults to stop worrying about their wallets. Haugen, a former television news reporter and network producer, is featured in TV and radio[...]
Read moreThe SF Community Bank that is Turning Heads
September 3, 2019
When it comes to community banking in South Florida there is one financial institution turning heads. Professional Bank was formed in Coral Gables 11 years ago during the early days of the Great Recession to provide a private banking experience to individuals and businesses. All[...]
Read moreIs it Time to Let Professionals Handle Your PR?
July 30, 2019
Any business owner understands their company needs solid marketing and good PR to be successful. It doesn’t matter what stage of growth you are in, clearly communicating your products, services and value proposition to the public is essential. We often hear companies say they want[...]
Read moreRecently, a group of outdoorsmen captured a 16-foot Burmese python and a 50-egg nest that took up residence under a camp home in the Florida Everglades. The person leading the effort was “Alligator” Ron Bergeron—a fifth-generation South Floridian, champion of the Everglades and a member[...]
Read moreCrisis Lessons Learned in 2019
June 12, 2019
When an organization’s leader is the face of the brand, its image impacts the company’s perceived character. From the White House to the coffee shop to the friendly skies, 2019 provided daily examples of how to – and how not to – respond to a[...]
Read moreBusiness is booming. That’s great! But let’s face it, an expanded audience network never hurts. Is your current marketing plan reaching the right people? Break onto the airwaves. Tailor a multifaceted social media and PR plan to get your business in the air and ultimately,[...]
Read moreNative Realty featured in Real Estate Forum
May 24, 2019
Native Realty CEO Jaime Sturgis recognized by national publication Real Estate Forum as a Retail Influencer.
Read moreNew Year, New Lessons: What we learned from 2018
January 13, 2019
Every year, headlines are made featuring the good, the bad and the ugly when it comes to public image. From the White House to the coffee shop to the friendly skies, 2018 provided daily lessons of what to do – and not to do –[...]
Read moreTips for Organizing a Press Conference
November 6, 2017
Want to reach a lot of people in a short amount of time? A press conference may be the answer. Here are a few things you should consider when planning your next news conference. Consider the Day and Time: Be sure you are giving the[...]
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