posts under: Public Relations.

As Art Basel came to a close last week, The New York Times praised Miami as having “a solid art scene.” Our city’s progress in the cultural and visual arts and architectural achievement finally got some well-deserved kudos; from the Pérez Art Museum to the[...]

The brand, founded in 1848, is rolling out a platform entitled, Walk Her Walk, inspired by the iconic little girl in the yellow dress who adorns each package. From supporting arts education to reducing water scarcity, Morton is donating to five nonprofits that inspire them[...]

It’s the first Wednesday after the first Tuesday after the first Monday of November, and America is facing a future unlike we’ve ever faced before. For all of Donald J. Trump’s campaign promises and bluster, though, what we’re witnessing is the handiwork of our generation’s[...]

The U.S. Presidential debates have made for interesting theater. They’ve been a hybrid of reality shows and competition series, scripted only in that each candidate has talking points they want to get across to viewers. One problem: their scripts often don’t deliver well, and their[...]

PR tip of the dayIn PR, we are challenged daily with generating news coverage, creating buzz and driving attendance of industry and charitable events. South Florida PR practitioners often advise clients to involve high-profile community leaders and take great photos for stories, but there is[...]

BoardroomPR’s Senior Vice President, Caren Berg, was invited to speak to Florida State University Students involved in the Florida Public Relations Association (FPRA). FPRA is a student organization that focuses on professional development and for those studying to become public relations practitioners.Caren spoke to the[...]

Before becoming a publicist, BoardroomPR Account Director Laura Burns spent nearly a decade working in TV news. Everyone, especially her clients, always asks her how to get on TV. Here’s her best piece of advice: 1. Have something unique or interesting to say. Reporters always[...]

There is an art to writing a press release; it must have quality information to attract the media. But with the endless amounts of pitches being submitted to media outlets, adding a visual element can give your pitch that “pop” it needs to stand from[...]

Burger King has been upping its PR and Marketing game ever since the company dropped from the number 2 Fast Food chain under Wendy’s. The company is back at the number 2 spot behind McDonalds. The last PR stunt that Burger King pulled was an open[...]

The question that has faced PR professionals since the inception of the industry is “What is PR worth?” How valuable is a client’s photo in a magazine, quote in a story or profile in an online publication? Public relations societies and organizations have argued the[...]