The Power of Paws: The Advantages of Using Mascots in Marketing

July 15, 2024

Hannah Batista

Let’s face it–social media feeds are overflowing with redundant content. Stock photos, predictable messaging, and endless algorithms vying for our attention. It’s undoubtedly become a challenge for brands to stand out amongst their followers. But what if the secret weapon to cut through the noise wasn’t another data-driven strategy, but had four paws and an adorable face?

At Boardroom PR, we understand that social media is multifaceted. It’s a platform for news, connection, and yes, even escape. People open their apps craving entertainment, a smile, or a moment of lightheartedness.

That’s why BoardroomPR’s social media team has begun exploring the world of animal mascots. These cute faces can breathe life into your brand story and capture hearts (and follows) in a way traditional marketing tactics often can’t.

We tested the power of paws with our client, Tropical Financial Credit Union. We’ve created short, trendy videos featuring a French Bulldog, Dexter, as the credit union’s official Financial Frenchie.

Check out more Financial Frenchie videos here.

Here are four reasons why using a mascot, like Dexter, can benefit your marketing strategy:

Instant Connection: A cute mascot can instantly break down virtual barriers and create a sense of familiarity with your brand
Memorable & Shareable: A cute pup in a tiny cape is more likely to be remembered and shared than another financial infographic. Mascots add a touch of personality that makes your brand stand out.
Humanizes Your Brand: Financial services can feel impersonal, but a mascot injects personability and warmth, making your brand more relatable and approachable.
Boosts Engagement: People love interacting with entertaining content. A mascot sparks conversation in the comments, encourages shares, and increases the overall engagement with your page.

If you need assistance with social media content management and ensuring your marketing strategy stands out from the crowd, our South Florida social media experts are happy to help. Click here to contact us today.