In today’s day of electronic media pushing stories out further than ever before, it is sometimes incumbent upon companies that wish to get their version of a story out to do their own paid public affairs campaigns. While this is not always the answer, there[...]
Read moretag archive: public relations.
Public Relations 101: 4 Tips to Keeping Your South Florida Start-Up, Growing Company in the Headlines
April 27, 2015
South Florida recently has been awash in big public relations news. Dania Beach tech firm Magic Leap hit the front page with its $500 million investment by Google. Billions of dollars are being spent on new luxury condominiums from Miami Beach to downtown Boca Raton.[...]
Read morePublic Relations Blog: In Social Media Salad, Likes and Followers Are More than Vanity
March 25, 2015
If someone tells you having 500 fans of your Facebook page or 2,000 Twitter followers is just an exercise in vanity, they obviously are oblivious to modern marketing. Just ask Chiara Ferragni, the fashion-blogger-turned-millionaire-businesswoman profiled this week on CBS This Morning. Working with little more[...]
Read moreThe Importance of Positioning Clients as Industry Experts
February 17, 2015
A useful strategy in a South Florida PR campaign is getting our clients in front of key issues that affect the industry or the public. For example, marine insurance leader Atlass Insurance Group’s Senior VP Scott Stamper wrote a Miami Herald My View on the turnaround in the[...]
Read moreBoardroomPR COO Don Silver speak to FIU Journalism Students
February 2, 2015
Our COO Don Silver enlightened Miami professionals and university students on how they can use social media to add impact to their public relations messages on Jan. 28. He spoke to a packed meeting room on the Biscayne Bay campus of Florida International University at[...]
Read moreRemembering Auschwitz from South Florida
January 27, 2015
Today marks the 70th anniversary of the liberation of Auschwitz. Survivors, many in their 80s and 90s, gathered to commemorate this historical date. Records estimate that more than 1 million people, most of them Jews, were killed between 1940 and 1945, when Soviet troops liberated[...]
Read moreDarren Wilson’s Public Relations Victory
December 20, 2014
The entire Ferguson situation, while extremely polarizing on a social, political and emotional level, taught an important lesson about the value of public relations. Getting in front of an issue, speaking to the public and ensuring your side of the story is told is key[...]
Read moreFalse Stories a Trend in December
December 17, 2014
Every time a reported story turns out to be false, the public loses its faith in the press. Case in point, in the past month, two stories reported from credible outlets turned out to be riddled with inconsistencies or completely fabricated. Rolling Stone recently published[...]
Read moreGot press?
November 14, 2014
What a wonderful experience speaking with FIU Adjunct Professor Hugo Ottolenghi’s FIU PR writing class last night. There is no question, it is a labor of love for the former Scripps business editor and Daily Busines Review real estate editor. His 20 students were engaged, learning[...]
Read moreHow Your Current Clients Can Help You Land Your Next Prospect
September 29, 2014
You love your company and aren’t afraid to tell prospects why they should hire you. Or, maybe you are weary of the hard sell and miss the opportunity to explain why your business is one of the best. One of the best methods, other than[...]
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