In a digital landscape oversaturated with B2B marketing content, standing out from the “crowd” is more important than ever. According to research by Alan, 82% of business decision-makers consider B2B marketing boring, predictable, and repetitive—but it doesn’t have to be that way.

A single person consumes more than 100 ads a day, so crafting attention-grabbing messaging that resonates with your target audience is essential.

To cut through the noise and maximize your impact, your content should be:

Audience-Centric

Content should be created with your audience in mind, speaking to their pain points, objectives, and challenges.  Oftentimes, B2B marketers focus solely on their product or service features, lacking a social or emotional appeal. Part of having an audience-centric approach to B2B marketing also includes understanding what platforms your audience spends the most time on. While LinkedIn is oftentimes the favored platform for B2B marketing, make sure to do your research so your content meets your audience where they spend their time. Focusing on too many platforms with a one-size-fits-all approach simply won’t work.

Authentic

While AI has revolutionized content creation, making it easier and faster to produce large amounts of content, studies by Hootsuite have shown that consumers are less likely to engage with and trust content if they know it was created by AI. To build brand trust and loyalty, it’s crucial to balance leveraging AI’s efficiency and ensuring your messaging remains personal and authentic. Remember, while AI can generate large amounts of content in seconds, you only have a few seconds to capture your audience’s attention, so keep your messaging concise, eye-catching and authentic.

Creative

Create content that will make your audience stop scrolling. Whether it’s an eye-catching graphic or a trending video or reel, being creative in the content production process is a vital component of any effective strategy. In fact, 75% of campaign success is driven by creativity.

But just how do you make content that will keep your audience coming back for more? Creative marketing.

Creative marketing is a strategy that uses creativity, storytelling and emotional appeal to connect with audiences and promote a business. It grabs attention, features characters the audience connects with, has a clear message and is memorable.

By placing your audience at the center of your content and ensuring authenticity and creativity are present, you can defy the sea of sameness and amplify your brand’s impact.

Ready to turn up the volume? BoardroomPR works with a large portfolio of B2B clients, including real estate marketing, law firm PR, construction PR and trade association sectors. Our award-winning Florida social media team is skilled in creating scroll-stopping content that will build your brand and engage customers, contacts and prospects alike. Contact us to see how we can take your social media to the next level.

Amanda Gordon

Digital Account Executive